2045: scenarios for the textile and fashion industry: How will the industry look like in 5, 10 and 30 years time? Scenarios offer research-based insights, and potentially can show how realistic a world is, that looks rather quite different from what we're used to. What if Asia become today's Europe? What if we did not buy to own? What if everyone was a maker?
If there is an area of fashion that is truly pushing the boundaries of what is technically and style-wise possible, then it is Haut Couture. In January 2013 2 pieces among Iris van Harpenr’s 11-piece collection at Voltage show attracted the interested of fashionistas as much as product techies: The first ever wearable dresses created through a 3D printing process.
Virtuous Circle
‘System positive’. The latest term I came a cross in the finance world, and which intends to identify business that are particularly well set up to survive the tribulations to be expected in the decades to come. Immediately the cynic in me asks: Another addition to the sustainability bullshit bingo? And yet: the 5 questions proposed for scrutinising companies are very sharp, very relevant and very insightful. They only fall short of one: Will the company thrive within or even thanks to the Doughnut Boundaries?
Climeworks' Orca plant in Iceland
As companies and countries around the world pursue net zero targets, one big question is: How do you ensure the carbon removal technologies we will need 20 to 30 years down the road are available, affordable and easily scaled? S&P Global recently published a podcast mini-series on emerging climate technology. The series not only introduces a range of much hyped about, CO2 saving or CO2 removing technology, but also looks at scaling, the truth of potential impact, and financial viability.It is for this reason that I would like to list the three episodes in this post – and invite everyone to spend the 3 x 20 minutes to wrap their head around these insights.
In 2012, we have seen risk management and sustainability play a more important part in the agendas of leading fashion brands. Nevertheless, many companies still perform poorly at many stages of their supply chain and are unaware of the risks, particularly if they lie beyond their direct operations. The following are the the main trends we see happening in the near and mid future. A few exist already but will become substantially more pronounced; others are just about to emerge and hit the surface of public awareness.
Supply chains, as a discipline of expertise, have come out of the hiding and recognise their role in reducing corporate risk. This is notably and specifically the case in fashion and textiles. At the same time, 'design' - not just in the creation room, but in all facets where it impacts the making, delivery and use of a product or service, is increasingly recognised as relevant.
We all can see it happening before our eyes: Despite the Paris Climate Agreement to a climate trajectory of ‘well bellow’ 2 degrees (hence where the 1.5C number stems from) – the trajectory is not anywhere near that number. The Inevitable Policy Response (IPR) is the response by governments and legislators around the globe in taking action – hence enacting laws – in line with the 1.5 Degree climate goals.
Board Member w Depression
In July 2018 Australian Billionaire James Packer resigned from 24 boards in total where he held directorships. His spokesman in a statement announced that Packer was “suffering from mental health issues” and was seeking treatment for depression. Packer is not a lone case. Climate Anxiety can be a trigger to mental health challenges - for fear of the future and well-being of loved ones. Creating boards that are able to open up about doubts, challenges and concerns is like adding a booster gear to their functioning, reaching deep into an individuals motivation and passion. It also could add a whole new dimensions to professional discussions and help to ask harder, but equally necessary questions to the executives running the day-to-day business.
Sustainability Funnel - Cost, Compliance
Right now everyone, everything seems to talk about wanting to be come ‘carbon neutral’. Don’t get me wrong: The goal itself – getting to a net zero carbon balance at the very least, and all that on nothing longer than a 2040 trajectory – is a must for every business. But. After Circularity and Regenerative, we’re seemingly right onto the next term in the game of buzzword bingo: Net Zero. Net Zero should be every where indeed. But not as a mere wave to ride in order to catch the next press release headline.
The fashion industry, nearly like no other, has gone through dramatic changes in the last 20, 30 years. Indeed it finds itself in the present at a crossroad. Resource scarcity is triggering shifts in business models and supply-chains; waste is the new resource; customers are the sales channel of the future; and legislation is becoming ever more stringent. The fact though is: if looking back at predictions of the 1950 and 1960, or even earlier (physical artefacts not considered), the reality we live in compares best to the predictions that were considered ‘totally crazy’ in their time.
At Shirahime, we have worked quite extensively over the last few months on the development of fashion industry scenarios beyond the 2020 time frame, going as far as 2045. We mentioned for example Shell as one that used this approach to suit their own goals. Siemens' 'Future Life' video, as presented the The Crystal in London. A much more interesting approach, and very insightful in terms of methodology, but also how tangible the results are presented, is Siemens’ work on Future Cities