With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us.
With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
We have a choice. We have a choice to define, to embody, to live, how we want the ‘new normal’ to be.
Because, far from perfectionism, doing, being and actioning is what makes a difference.
This is why, I herewith propose a ‘Pledge of tiny actions’.
“Show me there is demand, and we’ll be happy to cater to it.” is the most frequently received answer when asking CEOs of consumer goods companies, fashion and apparel in particular, as to why they are not producing better, more sustainable (ecological and ethical) products.
This new report, combines – to the best of our knowledge – all available data about the increasingly popular consumer demand for more responsible products in EU countries.
Could it be that a a precipitate green revolution in design and fashion is taking place? PPR is ready “to jump on the sustainable fashion bandwagon.” But how do we define responsibility?
PASS THE BATON is a new type of recycle shop with two locations, in the center of Tokyo. It cherishes the emotional bound that both, previous and new owner have with the item, fostered by a carefully curated setting.
There are two approaches on how we can define of what is viable and desirable for our global economy.
In one, the 'soft attributes' and non-physical factors such as consumer desires, lifestyles or distribution of goods are a fixed attribute. In the other, quantifiable, physical attributes - amongst them natural resources - are fixed.
The challenge of boards in this time and age: Recognising that the first - the present - is failing. And outlining the path towards the second.
London Fashion Week 02/2011 - Day 4: Ethical fashion and the luxury sector. The high-end segment is awakening to its responsibilities. Or does it really?
One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?
List of shops and brands of ethical fashion in Belgium, chiefly in Brussels and Antwerp.
Previous: London Fashion Week September 2010: Summary – Sustainability & Fashion: Lessons learned Tomorrow: Paris Ethical Fashion Show September 2010:...
Wanting to buy hobby knitting yarn more ethically is a difficult undertaking. Read what why it can be problematic, and 'do good by doing better'.
The Gross Domestic Product (short: GDP) is the for most of the planet THE economic measure of all things. At least if governments as well as the economic newscasts are to be believed. With ‘The Delusive Quest for Growth’ David Pilling has written a biography-cum-history of the GDP: from humble beginnings as an effort to draw up national accounts through the present day incarnation and significance.
The 'Everything must go' exhibition, that took place from January 20 to 22, 2012, introduced the wider public to the details of the global value chain for discarded clothing. Drawing from the results of 5 years of research, the numbers and facts are staggering, and intriguing at the same time.
On March 3rd, 2011, ethical fashion was discussed in a Question session of the UK's House of Lords. Much focus was on human rights & the environment. But fashion is driven by SMEs ...
In the retail gazette’s article ‘Fashion retailers work towards green future’, dating from August 19th 2011, the following was quoted...
On November 8th, 8pm, UK's Channel4 emitted a documentary on sweatshop labour factories that work for fashion retailers such as TopShop and NewLook. What was it all about?
Financial accounting is rather ill suited as well as ill equipped to deal properly with a system that has finite natural resources. Else, why would it not record the environmental losses that come with e.g. extracting bauxite? And what about ESG? Well it turns out, ESG is just more of the same (growth) just in a shade of ‘green’. It is for a reason that the Global Materials Footprint has kept growing in alignment with the much coveted GDP growth. Despite all green efforts. ESG – investing in ‘greener’ tech and businesses – is definitely NOT ‘Sustainability’ as we need it.
China is the set to be the next big consumer market. Brands and retailers – hoping in this way for a few more loops of ongoing growth without reconsidering their business model – are scrambling to get their foot down in the country. The most exclusive retail addresses in Shanghai, Bejing, Hong Kong and many other metropolitan areas sell out in record time and at record prices.
Ever since my first steps in the world of ‘making sustainability happen’, one of the questions I most frequently get to hear is: ‘how is this relevant to [insert your preferred corporate or private authority person].
It is a valid question. But not an easy one to answer. And certainly not new.
It is a questions has been tackled in 3 ways:
Well illustrated and visually attractive presentations; Gamification approaches; and resources that help take relatively easy and simple steps that, cumulatively, make a difference.
Here hence a list of tools and approaches that intent to motivate, create urgency, and inspire action.
Levi Strauss was the very first apparel brand to establish and publish a code of conduct in its industry in 1991. It was also the very first company to determine global guidelines for water quality standards for their suppliers in 1992.
