The task was easy, so one would think: Shop for a sensible winter-apt overcoat as ethically as possible and at a reduced budget. But nothing is easy in fashion!
Nearly a year ago I wrote about how the terminology we use abstracts from the fact that there are living and sentient human beings doing 'supply chain' work. Listening to a recent podcast it dawned on me that language can be just as useful to gloss over the seriousness and impact of scientific facts. And the resulting necessary actions. Climate Change vs Climate Emergency? Green energy vs renewable energy vs clean energy? Hence, some more thinking about the role of language.
In the fashion industry we’re very taken to ‘trend’: the colours, cuts, styles, fabrics of the next couple of seasons or so. Yet few venture to think about how their very own industry will look like in, say, 2020 or beyond. Resting the case for the importance of building scenarios of the long-term future.
Recently, my colleague Ilaria Pasquinelli and I had the opportunity to participate in a, generally speaking, consumer facing product showcase and trade show.
For the purpose of this research, we built an interactive task which required the visitors to cut off one of their garment labels (i.e. the washing instructions), and then pin it to a map attached to a cork board according to 2 dimensions:
– ‘Made in‘: Where the garment was manufactured.
– ‘Made from‘: What the primary material the garment was made of.
The RSA brought together a group of thinkers and practitioners who have each been exploring ways to bring the principles of 'slow' to their life and work – whether in finance, culture or fashion. A brief summary, and some key insights.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
We have a choice. We have a choice to define, to embody, to live, how we want the ‘new normal’ to be.
Because, far from perfectionism, doing, being and actioning is what makes a difference.
This is why, I herewith propose a ‘Pledge of tiny actions’.
What 'ethical' business trends can we see across the globe. In this double post, we look at what the trends in fair trade are, and what we can infer from them.
Part 1: What we probably know.
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us.
With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
"The Travels of a T-shirt in the Global Economy" takes the exemplary T-shirt, and takes us on a journey to discover its origins. From Texas, to China, to the US again, and then to the second-hand trade in Africa.
Dutch design is defined as “minimalist, experimental, innovative, quirky, and humorous”. This sophisticated and open-minded taste, typically northern European, is consistent across product design, architecture and fashion. This article looks at the landscape in the Amsterdam specifically.
"Overdressed" is the American equivalent to Lucy Siegle's 2011 book 'To Die For'. But this book is 'nearer to the people', and the voice more illustrative, if not to say purposely blunt. A review.
Last week I had the opportunity to speak at Sustainable Brands Istanbul about the risks and opportunities related to sustainability for textile and fashion businesses. Turkey is a key global producers of textile and garments and the export of these products account for roughly 20% of the country’s overall exports.
Global Goals are called ‘global’ for a reason: they apply to everyone, everything. Every business, every government, every church, charity … In case there was any doubt about it: The Sustainable Development Goals and Paris Climate Agreement are global goals. In fact, probably the Global Goals par excellence. Yet, while organisations of all different types and characteristics are making progress in translating those to their different contexts, environments, business models etc. the same does not hold true when it comes to individuals. Beyond a few platitudes. A few arbitrary and personal musings on the role of the individual in achieving the goals.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 2.
Sashiko - a now extinct Japanese textile technique and tradition which for centuries was used to adorn as much as make garments more durable. A portrait.
Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
The 'Everything must go' exhibition, that took place from January 20 to 22, 2012, introduced the wider public to the details of the global value chain for discarded clothing. Drawing from the results of 5 years of research, the numbers and facts are staggering, and intriguing at the same time.
Wanting to buy hobby knitting yarn more ethically is a difficult undertaking. Read what why it can be problematic, and 'do good by doing better'.
Buying outdoor and sports material is not always an easy task – more so, if current equipment has has shared many an adventure.
The following key questions are therefore intended to support you – the sports and outdoor loving shopper – when looking around for a refresh or update of your kit.
