Wanting to buy hobby knitting yarn more ethically is a difficult undertaking. Read what why it can be problematic, and 'do good by doing better'.
Mistra Future Fashion (MFF) is a 4-year research project (2011-2015), funded by the Swedish government via Mistra, the Foundation of Strategic Environmental Research.
MFF has a very holistic approach that has the goal of supporting the industry to re-think their business models, design and industrial processes and promote consumer behaviour change.
Despite the increased availability of sustainability communications experts, an organisation like Unilever, highly committed to change consumer behaviour, only last year, declared that “sustainability marketing is our biggest challenge”. What are these hard challenges the Unilevers of this world are talking about?
The RSA brought together a group of thinkers and practitioners who have each been exploring ways to bring the principles of 'slow' to their life and work – whether in finance, culture or fashion. A brief summary, and some key insights.
China is the set to be the next big consumer market. Brands and retailers – hoping in this way for a few more loops of ongoing growth without reconsidering their business model – are scrambling to get their foot down in the country. The most exclusive retail addresses in Shanghai, Bejing, Hong Kong and many other metropolitan areas sell out in record time and at record prices.
Financial accounting is rather ill suited as well as ill equipped to deal properly with a system that has finite natural resources. Else, why would it not record the environmental losses that come with e.g. extracting bauxite? And what about ESG? Well it turns out, ESG is just more of the same (growth) just in a shade of ‘green’. It is for a reason that the Global Materials Footprint has kept growing in alignment with the much coveted GDP growth. Despite all green efforts. ESG – investing in ‘greener’ tech and businesses – is definitely NOT ‘Sustainability’ as we need it.
List of shops and brands of ethical fashion in Belgium, chiefly in Brussels and Antwerp.
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us.
With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
On May 3rd 2012 the 2nd Fashion Summit took place in Copenhagen. Bringing fashion industry key people together to discuss sustainability with them, yet without using the term itself, is already a considerably achievement. Ilaria Pasquinelli attended and reports on her insights.
t is fairly old news, but merits repeating nevertheless: our current economy, at the verge of collapse as it is, is egocentric, and at the same time understates costs while overstating benefits.
In other words, it promotes a type of behaviour that is degeneratively competitive: the ‘me’ wants, needs, more of whatever it may be, while anything and everything else is losing out. No matter how high the cost for the bigger picture – society and the planet, that is – may be.
We have a choice. We have a choice to define, to embody, to live, how we want the ‘new normal’ to be.
Because, far from perfectionism, doing, being and actioning is what makes a difference.
This is why, I herewith propose a ‘Pledge of tiny actions’.
&M plans to grow its store network at a rate of 10-15% yearly and, at the same time, is strengthening its commitment to sustainability. One evident sign is that sustainability training will be soon compulsory for all the company’s employees. Until now training was compulsory only to designers and buyers.
In a recent blog post, we referred specifically to ‘eco’ labels that you may find on an outdoor product – or its hang-tag. Of course the key question is: what labels that you may encounter when shopping for alpine kit, are (reasonably) trustworthy?
Here an overview.
Could it be that a a precipitate green revolution in design and fashion is taking place? PPR is ready “to jump on the sustainable fashion bandwagon.” But how do we define responsibility?
Sashiko - a now extinct Japanese textile technique and tradition which for centuries was used to adorn as much as make garments more durable. A portrait.
One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?
The amount of textile products thrown away, incinerated using fuel, or sent to the landfill in Japan comes to about 1.97 million tons per year. Contrary to other materials, for textile products, however, there is no nationwide recycling law in place.
The task was easy, so one would think: Shop for a sensible winter-apt overcoat as ethically as possible and at a reduced budget. But nothing is easy in fashion!
Dutch design is defined as “minimalist, experimental, innovative, quirky, and humorous”. This sophisticated and open-minded taste, typically northern European, is consistent across product design, architecture and fashion. This article looks at the landscape in the Amsterdam specifically.
Last week I had the opportunity to speak at Sustainable Brands Istanbul about the risks and opportunities related to sustainability for textile and fashion businesses. Turkey is a key global producers of textile and garments and the export of these products account for roughly 20% of the country’s overall exports.
