The RSA brought together a group of thinkers and practitioners who have each been exploring ways to bring the principles of 'slow' to their life and work – whether in finance, culture or fashion. A brief summary, and some key insights.
At Shirahime, we have worked quite extensively over the last few months on the development of fashion industry scenarios beyond the 2020 time frame, going as far as 2045.
We mentioned for example Shell as one that used this approach to suit their own goals.
Siemens' 'Future Life' video, as presented the The Crystal in London.
A much more interesting approach, and very insightful in terms of methodology, but also how tangible the results are presented, is Siemens’ work on Future Cities
One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?
Buying outdoor and sports material is not always an easy task – more so, if current equipment has has shared many an adventure.
The following key questions are therefore intended to support you – the sports and outdoor loving shopper – when looking around for a refresh or update of your kit.
6 cherry-picked myths, that are often led into the field of discussion against sustainable fashion, and will examine them close up and outside in.
The task was easy, so one would think: Shop for a sensible winter-apt overcoat as ethically as possible and at a reduced budget. But nothing is easy in fashion!
There are two approaches on how we can define of what is viable and desirable for our global economy.
In one, the 'soft attributes' and non-physical factors such as consumer desires, lifestyles or distribution of goods are a fixed attribute. In the other, quantifiable, physical attributes - amongst them natural resources - are fixed.
The challenge of boards in this time and age: Recognising that the first - the present - is failing. And outlining the path towards the second.
t is fairly old news, but merits repeating nevertheless: our current economy, at the verge of collapse as it is, is egocentric, and at the same time understates costs while overstating benefits.
In other words, it promotes a type of behaviour that is degeneratively competitive: the ‘me’ wants, needs, more of whatever it may be, while anything and everything else is losing out. No matter how high the cost for the bigger picture – society and the planet, that is – may be.
Story telling is a powerful tool, and an important part of how we create lasting memories. Can we use the power of story telling to encourage a different type of fashion consumption?
Large companies and institutional players are challenged to assess and calculate their carbon footprint. But they typically have the means to hire experts – in-house or consultants – and buy licenses of useful tools.This applies similarly to larger-sized SMEs. But what about distinctly small companies or indeed even individuals? How can they get a guesstimate on their carbon footprint, and possibly even some pointers how to do better going forward? Hence, here a short list of such calculators, both for individuals as well as for small companies.
Wanting to buy hobby knitting yarn more ethically is a difficult undertaking. Read what why it can be problematic, and 'do good by doing better'.
Fashion Futures has analysed the fashion industry and come up with 4 scenarios for 2025. Opnuu, a UK start up, plans to commercialise clothing rental - outlined already in the Community Couture scenario.
Nearly a year ago I wrote about how the terminology we use abstracts from the fact that there are living and sentient human beings doing 'supply chain' work. Listening to a recent podcast it dawned on me that language can be just as useful to gloss over the seriousness and impact of scientific facts. And the resulting necessary actions. Climate Change vs Climate Emergency? Green energy vs renewable energy vs clean energy? Hence, some more thinking about the role of language.
The 'Everything must go' exhibition, that took place from January 20 to 22, 2012, introduced the wider public to the details of the global value chain for discarded clothing. Drawing from the results of 5 years of research, the numbers and facts are staggering, and intriguing at the same time.
"Overdressed" is the American equivalent to Lucy Siegle's 2011 book 'To Die For'. But this book is 'nearer to the people', and the voice more illustrative, if not to say purposely blunt. A review.
The Gross Domestic Product (short: GDP) is the for most of the planet THE economic measure of all things. At least if governments as well as the economic newscasts are to be believed. With ‘The Delusive Quest for Growth’ David Pilling has written a biography-cum-history of the GDP: from humble beginnings as an effort to draw up national accounts through the present day incarnation and significance.
There is no doubt that Greenpeace makes an important point in what they are saying, and always has done so ever since they published their first Detox report:
The lack of transparency in supply chains is a massive problem, and – evidently now – is increasingly become both a strategic as well as operational risk for the brands.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
In the fashion industry we’re very taken to ‘trend’: the colours, cuts, styles, fabrics of the next couple of seasons or so. Yet few venture to think about how their very own industry will look like in, say, 2020 or beyond. Resting the case for the importance of building scenarios of the long-term future.
List of shops and brands of ethical fashion in Belgium, chiefly in Brussels and Antwerp.
