PASS THE BATON is a new type of recycle shop with two locations, in the center of Tokyo. It cherishes the emotional bound that both, previous and new owner have with the item, fostered by a carefully curated setting.
Large companies and institutional players are challenged to assess and calculate their carbon footprint. But they typically have the means to hire experts – in-house or consultants – and buy licenses of useful tools.This applies similarly to larger-sized SMEs. But what about distinctly small companies or indeed even individuals? How can they get a guesstimate on their carbon footprint, and possibly even some pointers how to do better going forward? Hence, here a short list of such calculators, both for individuals as well as for small companies.
"The Travels of a T-shirt in the Global Economy" takes the exemplary T-shirt, and takes us on a journey to discover its origins. From Texas, to China, to the US again, and then to the second-hand trade in Africa.
Carbon – together with biodiversity – is one of THE most critical dimensions among the Planetary Boundaries. Because the already existing overshoot is putting our civilisation at risk. So far nothing new under the sun. The food and agri sector is - possibly together with the energy sector - one of the most important industries in this regard. Not only does it impact our living environment significantly - by how our food is grown - but also they play a key role to feed our global population. The big elephant in the room is of course: How well or badly do agri food companies perform right now in terms of their carbon footprint? And: Do they have at the least commitments to work on a Paris Agreement trajectory? I look into these questions. Spoiler Alert: There is not much to cheer about. Not at all.
In a recent blog post, we referred specifically to ‘eco’ labels that you may find on an outdoor product – or its hang-tag. Of course the key question is: what labels that you may encounter when shopping for alpine kit, are (reasonably) trustworthy?
Here an overview.
List of shops and brands of ethical fashion in Belgium, chiefly in Brussels and Antwerp.
&M plans to grow its store network at a rate of 10-15% yearly and, at the same time, is strengthening its commitment to sustainability. One evident sign is that sustainability training will be soon compulsory for all the company’s employees. Until now training was compulsory only to designers and buyers.
Levi Strauss was the very first apparel brand to establish and publish a code of conduct in its industry in 1991. It was also the very first company to determine global guidelines for water quality standards for their suppliers in 1992.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
“100 Ways to Save the World” is an entertaining, beautifully illustrated book with 100 super-simple tips that will make a difference to the planet.
'Clean clothes' is THE German eco fashion book, already published in 2009. It is pragmatic yet radical, with plenty of hands on tips and explanation you need to understand how and why to change your wardrobe.
Fashion Futures has analysed the fashion industry and come up with 4 scenarios for 2025. Opnuu, a UK start up, plans to commercialise clothing rental - outlined already in the Community Couture scenario.
Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
Recently, my colleague Ilaria Pasquinelli and I had the opportunity to participate in a, generally speaking, consumer facing product showcase and trade show.
For the purpose of this research, we built an interactive task which required the visitors to cut off one of their garment labels (i.e. the washing instructions), and then pin it to a map attached to a cork board according to 2 dimensions:
– ‘Made in‘: Where the garment was manufactured.
– ‘Made from‘: What the primary material the garment was made of.
On May 3rd 2012 the 2nd Fashion Summit took place in Copenhagen. Bringing fashion industry key people together to discuss sustainability with them, yet without using the term itself, is already a considerably achievement. Ilaria Pasquinelli attended and reports on her insights.
The amount of textile products thrown away, incinerated using fuel, or sent to the landfill in Japan comes to about 1.97 million tons per year. Contrary to other materials, for textile products, however, there is no nationwide recycling law in place.
In a recently published consumer study 52% percent of U.K., U.S. and Canadian consumers believe that businesses’ alignments with social...
What 'ethical' business trends can we see across the globe. In this double post, we look at what the trends in fair trade are, and what we can infer from them.
Part 1: What we probably know.
Historically, fair trade has pitch to and sold thanks to consumers' guilt. A grave mistake as the currently ongoing consumption trends show. Quality, exclusivity is what has survived the economic downturn best.
Story telling is a powerful tool, and an important part of how we create lasting memories. Can we use the power of story telling to encourage a different type of fashion consumption?
