Already early last year the Swedish Fast Fashion retailer H&M announced the placement of test orders for garments from Ethiopian and Kenyan suppliers. And they're not even the first ones: Retailers such as Tesco and Walmart seem to have gone down that lane already some time ago.
Resting the case for innovation. “Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
Mid last year, an interesting campaign piece was delivered to my mailbox: London based Offset Warehouse launched a capsule collection of T-shirts retailing at £4.99 (app. Euro 6, plus P&P). Now, the point is, that even if these T-shirt were sold through a major retailer, they would hardly have retailed at more than £10 - and this at a vastly superior quality then is often case.
On September 12 to 14, I attended the European Business Ethics Network (EBEN) yearly conference in Lille, France. The theme of this year’s edition was ‘License to Operate’. I and my colleague Ilaria Pasquinelli, both presented a research paper, focused on sustainability and value generation in the fashion industry, and the status quo of knowledge on sustainable consumption habits respectively.
The developments in the British Midlands of the industrial revolution have coined the textiles industry possibly like no other. It was is this area that we find the roots to the modern textile industry, including case studies that (nearly) could be dated from our modern times. From archives and historical records the industrial revolution left behind in the area, we can gain many an insight that will trigger a simple ‘déjà-vu’ when taking note of news about textile factories from the Far East that with regularity hit our headlines.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
Supply chains, as a discipline of expertise, have come out of the hiding and recognise their role in reducing corporate risk. This is notably and specifically the case in fashion and textiles. At the same time, 'design' - not just in the creation room, but in all facets where it impacts the making, delivery and use of a product or service, is increasingly recognised as relevant.