I've recently resurrected my knitting skills. I've learned since that the lack of skill and ability to make our own, leaves us with a complete wrong understanding of the efforts required when making clothing.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
t is fairly old news, but merits repeating nevertheless: our current economy, at the verge of collapse as it is, is egocentric, and at the same time understates costs while overstating benefits.
In other words, it promotes a type of behaviour that is degeneratively competitive: the ‘me’ wants, needs, more of whatever it may be, while anything and everything else is losing out. No matter how high the cost for the bigger picture – society and the planet, that is – may be.
“Marketing used to be about creating a myth and telling it. Now it is about finding a truth and sharing it”. Better brands are those brands that will ensure their long-term existence, that will go beyond their founders and their children. How? By taking better decisions and looking at the bigger picture.
ntil the late 80s, fashion retailers and brands would typically have two main collections a year: spring/summer and autumn/winter. Then, in the 90s things changed dramatically. Increased competition saw retailers incentivising customers to visit their stores more frequently.
In the discussions within companies around risk management and indispensable moves towards more sustainable processes and business practises, there’s habitually unmentioned elephant in the room, namely: Where, in all what needs to be done in the corporate world, does the responsibility of the individual factor in?
In the 1990s, Nike was caught in a sweatshop scandal showing poor working conditions in its suppliers’ Asian factories. Not...
Circular economy is the antonym of linear economy. Linear economy has been the dominant industrial model in our history and postulates production is followed by consumption that then ends up with the disposal of used products. As opposed to this, circular economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural and sees products having a longer or a never-ending life that are either re-used as new inputs to create new products or shared and co-owned by different consumers.
n the course of the last 2 years, the Greenpeace Detox campaign has repeatedly made waves.
The latest such incident happened in the context of what is possibly the world’s most relevant trade fair for performance and outdoor wear ISPO in January 2014. At that point of time, Greenpeace released news that in the water repellent coatings of jackets by some renowned brands, traces of fluorin had been identified. And that said test results had been ‘hidden’ from the public.
Sustainability practitioners tend grow a fairly thick skin over time with regards to how their work is valued. Chances are that if you move in a field of expertise that marginally relates to CSR that you'll a surprising selection of comments, that display a lack of recognition.
Detox has been a repeat topic on this blog. Most recently after my visit in May to Performance Days, but also previously.
While slowly but surely more and more brands (17 at the time of writing) – and retailers – have signed a Detox Solution Commitment with Greenpeace, and hence work in some way or other with ZHDC (Road map to Zero), a key threshold was passed event most recently: With the Italian fabric mill Canepa, the first manufacturer has taken the pledge.
Supply chains, as a discipline of expertise, have come out of the hiding and recognise their role in reducing corporate risk. This is notably and specifically the case in fashion and textiles. At the same time, 'design' - not just in the creation room, but in all facets where it impacts the making, delivery and use of a product or service, is increasingly recognised as relevant.
The COP21 Climate Agreement that was reached this past December in Paris, and which comes into effect in 2020, is a milestone in global sustainability efforts.
Yet - are we doing enough? What is enough?
Digital tools and IT systems are a great enabler for more data, more stringent channels of how to communicate what the different players in the chain do, and how they do it, over large distances and across operations and organizations.Yet – digital tools are more human than we think they are … because they, in the end, are representatives of the values and the world view of those that have built them.
Buying outdoor and sports material is not always an easy task – more so, if current equipment has has shared many an adventure.
The following key questions are therefore intended to support you – the sports and outdoor loving shopper – when looking around for a refresh or update of your kit.
It is end of March / early April 2020 as I write this. Corona (Covid19) increases its grip onto the world. Draconian, tough policy measures are being put in place limiting people's lives ... and rattling the global economy.
Could it hall happen again in the future? And if so - in what way?
When will Corona 'be over'? never. There are historical moments when the future changes direction. We call them bifurcations. Or deep crises. These times are now. Matthias Horx discusses what that means concretely.
The world ‘at the other end’ of the Corona tunnel could never be the same as before. It could be so much better than ever – with a real opportunity to put it on the rails that will make it the place we desire it to be.
Or: it could be same, but indeed worse place then ever. Where past misbehaviours is ignored at best, OK’ed at worse.
We have a choice. We have a choice to define, to embody, to live, how we want the ‘new normal’ to be.
Because, far from perfectionism, doing, being and actioning is what makes a difference.
This is why, I herewith propose a ‘Pledge of tiny actions’.
Few economists have truly the track record to justify themselves talking about systemic issues, impacts and outlooks - other than in blatantly generic truths.
In his series 'Sustain What' - intermittently focused on the topic of the systemic aspects of Corona/Covid19 - renowned journalist Andrew Revkin has sought out a range of experts.
