The Founder Syndrome is probably the 2nd most frequent reasons why SMEs fail. The syndrome thereby refers to a steep power hierarchy in a small business, with the founder at its top.
For most of us within the small professional circles of sustainable fashion, the terms ‘upcycling’, ‘recycling’, and ‘downcycling’ flow aeasy over our lips. However, while there are a few simple definitions of what these terms means – to follow hereafter – the concept demands a bit more attention when drilling down into material streams related to fibres, in particular
Financial accounting is rather ill suited as well as ill equipped to deal properly with a system that has finite natural resources. Else, why would it not record the environmental losses that come with e.g. extracting bauxite? And what about ESG? Well it turns out, ESG is just more of the same (growth) just in a shade of ‘green’. It is for a reason that the Global Materials Footprint has kept growing in alignment with the much coveted GDP growth. Despite all green efforts. ESG – investing in ‘greener’ tech and businesses – is definitely NOT ‘Sustainability’ as we need it.
Fall 2010, Summary: London Fashion Week, the dream destination of fashionistas. Insights from LFW about sustainability and commitment of fashion brands.
What does Corporate Responsibility really mean—and why do so many SME leaders still struggle to define it? In a recent conversation with a next-generation business owner, I was asked this very question. It revealed more than a lack of clarity; it exposed widespread assumptions about what responsibility in business actually looks like, who it's for, and whether SMEs are even capable of it. Spoiler alert: they are—and in many ways, they’re better positioned than large corporations. But it all hinges on leadership, mindset, and an honest look at what impact truly means.
When we talk about ethical fashion, we are talking about getting away from throwaway fashion; or, if we are going to throw it away, about how we recycle.
Fairtrade certified or WFTO registered: What's the difference? And what is this now newly emerging Sustainable Fair Trade Management System (SFTMS) all about?
The jewellery industry still generally lacks clear certification standards. Here some definitions used to describe responsibly sourced & manufactured jewellery.
It is quite astonishing: all the different contexts that the term ‘circularity’ or ‘circular economy’ is being used. They key point mostly is of course the waste reduction promises inherent in the term, and the subsequent lower dependency on finite resources.
But, in addition to reducing waste, carbon – or rather carbon footprint – is a key factor.
Unfortunately, the reality is sobering: taking fashion as example, at best between 3% and 6% of the industry's carbon footprint could be remedied that way.
And even worse: in order to realise the potential, three fundamental hurdles must be addressed. Some efforts are underway, of course, but a steep hill remains to climb.
The term sustainability is applied as the responsibility of enterprises for their impacts on society. In this context sustainability is about the integration of social, environmental, ethical, human rights, consumer concerns and financial performance into business operations and strategy in collaboration with stakeholders, with the aim of: Identifying, preventing and mitigating any possible adverse impacts of business’ actions on the environment and society while maximizing societal benefit.
In the retail gazette’s article ‘Fashion retailers work towards green future’, dating from August 19th 2011, the following was quoted...
"A recent New York Times op-ed piece demonstrates ignorance of social enterprise. Should we be alarmed?"
The task was easy, so one would think: Shop for a sensible winter-apt overcoat as ethically as possible and at a reduced budget. But nothing is easy in fashion!
Sustainability for Fashion := "Creating desirable products guided by principles that consider sustainability as a core component of the process. [...]"
Many of the most important resources our current civilisation depends on – all of them finite natural resources - form part of what historically would have been called ‘The Commons’. And yet, many of them are economically treated as 'income' and not the valuable and finite 'assets' they are. That again is the tragedy of the commons.
Fashion that has been produced by people who work reasonable hours in safe conditions and are paid a living wage.
In this article a very brief run down of the main varieties of ‘better’ cotton that exist: Cotton made in Africa, Better Cotton Initiative, Organic and Fairtrade cotton, and 2 more generic good practise farming systems.
Definition of 'sustainable' by the London College of Fashion's Center for Sustainable Fashion.
Doughnut Economics = An economic system that respects the planetary boundaries as well as the societal attributes of welfare. To create an economic system that works for the humans and the environment around us.
This is the second post of a two article series. It will look at what we can say about the 'ethics behind a brand' from how they practically do business.








