What 'ethical' business trends can we see across the globe. In this double post, we look at what the trends in fair trade are, and what we can infer from them.
Part 1: What we probably know.
Historically, fair trade has pitch to and sold thanks to consumers' guilt. A grave mistake as the currently ongoing consumption trends show. Quality, exclusivity is what has survived the economic downturn best.
Looking at the sales figures of luxury brands a single conclusion can be drawn: The luxury sector is doing well.
The structure of its customers, and the brands' efforts to maintain expert craftsmanship suggests that the luxury sector is where ethical brands really can start changing the world.
Sashiko - a now extinct Japanese textile technique and tradition which for centuries was used to adorn as much as make garments more durable. A portrait.
The 'Everything must go' exhibition, that took place from January 20 to 22, 2012, introduced the wider public to the details of the global value chain for discarded clothing. Drawing from the results of 5 years of research, the numbers and facts are staggering, and intriguing at the same time.
Story telling is a powerful tool, and an important part of how we create lasting memories. Can we use the power of story telling to encourage a different type of fashion consumption?
On May 3rd 2012 the 2nd Fashion Summit took place in Copenhagen. Bringing fashion industry key people together to discuss sustainability with them, yet without using the term itself, is already a considerably achievement. Ilaria Pasquinelli attended and reports on her insights.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 1.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 2.
With an event targeting the industry. the United Kingdom’s Department for Environment, Food and Rural Affairs (Defra) launched their first Sustainable Action Plan (SCAP) report revealing the data about the extent and impact of the country’s clothing waste.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 3.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
"Overdressed" is the American equivalent to Lucy Siegle's 2011 book 'To Die For'. But this book is 'nearer to the people', and the voice more illustrative, if not to say purposely blunt. A review.
The RSA brought together a group of thinkers and practitioners who have each been exploring ways to bring the principles of 'slow' to their life and work – whether in finance, culture or fashion. A brief summary, and some key insights.
t is fairly old news, but merits repeating nevertheless: our current economy, at the verge of collapse as it is, is egocentric, and at the same time understates costs while overstating benefits.
In other words, it promotes a type of behaviour that is degeneratively competitive: the ‘me’ wants, needs, more of whatever it may be, while anything and everything else is losing out. No matter how high the cost for the bigger picture – society and the planet, that is – may be.
There is no doubt that Greenpeace makes an important point in what they are saying, and always has done so ever since they published their first Detox report:
The lack of transparency in supply chains is a massive problem, and – evidently now – is increasingly become both a strategic as well as operational risk for the brands.
Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
In a recently published consumer study 52% percent of U.K., U.S. and Canadian consumers believe that businesses’ alignments with social...
The Sharing Economy’s monetary value is currently worth £301bn globally. It is expected to grow by at least 15% over the next 5 years. Thanks to the wedding dresses and suits, the concept of sharing has never quite disappeared entirely from the fashion market. And now is the time where it emerges with more strength than ever.
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us.
With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.