Ever since my first steps in the world of ‘making sustainability happen’, one of the questions I most frequently get to hear is: ‘how is this relevant to [insert your preferred corporate or private authority person].
It is a valid question. But not an easy one to answer. And certainly not new.
It is a questions has been tackled in 3 ways:
Well illustrated and visually attractive presentations; Gamification approaches; and resources that help take relatively easy and simple steps that, cumulatively, make a difference.
Here hence a list of tools and approaches that intent to motivate, create urgency, and inspire action.
Over 100 million people rely on inshore subsistence and small-scale artisanal fishing for their daily food and livelihood. But it’s not them that we’ll talk about in this post – because they are the unfortunate ones at the end of the short stick in the global game of industrial subsides.
In this post we talk about the industrial fishing industry, the subsidies that go into it, the really sticky WTO negotiations to make away with them.
It's not all doom and gloom. There is hope - just that it comes from elsewhere than governments.
Large companies and institutional players are challenged to assess and calculate their carbon footprint. But they typically have the means to hire experts – in-house or consultants – and buy licenses of useful tools.This applies similarly to larger-sized SMEs. But what about distinctly small companies or indeed even individuals? How can they get a guesstimate on their carbon footprint, and possibly even some pointers how to do better going forward? Hence, here a short list of such calculators, both for individuals as well as for small companies.
Nearly a year ago I wrote about how the terminology we use abstracts from the fact that there are living and sentient human beings doing 'supply chain' work. Listening to a recent podcast it dawned on me that language can be just as useful to gloss over the seriousness and impact of scientific facts. And the resulting necessary actions. Climate Change vs Climate Emergency? Green energy vs renewable energy vs clean energy? Hence, some more thinking about the role of language.
Carbon – together with biodiversity – is one of THE most critical dimensions among the Planetary Boundaries. Because the already existing overshoot is putting our civilisation at risk. So far nothing new under the sun. The food and agri sector is - possibly together with the energy sector - one of the most important industries in this regard. Not only does it impact our living environment significantly - by how our food is grown - but also they play a key role to feed our global population. The big elephant in the room is of course: How well or badly do agri food companies perform right now in terms of their carbon footprint? And: Do they have at the least commitments to work on a Paris Agreement trajectory? I look into these questions. Spoiler Alert: There is not much to cheer about. Not at all.
Global Goals are called ‘global’ for a reason: they apply to everyone, everything. Every business, every government, every church, charity … In case there was any doubt about it: The Sustainable Development Goals and Paris Climate Agreement are global goals. In fact, probably the Global Goals par excellence. Yet, while organisations of all different types and characteristics are making progress in translating those to their different contexts, environments, business models etc. the same does not hold true when it comes to individuals. Beyond a few platitudes. A few arbitrary and personal musings on the role of the individual in achieving the goals.
Financial accounting is rather ill suited as well as ill equipped to deal properly with a system that has finite natural resources. Else, why would it not record the environmental losses that come with e.g. extracting bauxite? And what about ESG? Well it turns out, ESG is just more of the same (growth) just in a shade of ‘green’. It is for a reason that the Global Materials Footprint has kept growing in alignment with the much coveted GDP growth. Despite all green efforts. ESG – investing in ‘greener’ tech and businesses – is definitely NOT ‘Sustainability’ as we need it.
There are two approaches on how we can define of what is viable and desirable for our global economy.
In one, the 'soft attributes' and non-physical factors such as consumer desires, lifestyles or distribution of goods are a fixed attribute. In the other, quantifiable, physical attributes - amongst them natural resources - are fixed.
The challenge of boards in this time and age: Recognising that the first - the present - is failing. And outlining the path towards the second.
We have a choice. We have a choice to define, to embody, to live, how we want the ‘new normal’ to be.
Because, far from perfectionism, doing, being and actioning is what makes a difference.
This is why, I herewith propose a ‘Pledge of tiny actions’.
In a recent blog post, we referred specifically to ‘eco’ labels that you may find on an outdoor product – or its hang-tag. Of course the key question is: what labels that you may encounter when shopping for alpine kit, are (reasonably) trustworthy?
Here an overview.
The Gross Domestic Product (short: GDP) is the for most of the planet THE economic measure of all things. At least if governments as well as the economic newscasts are to be believed. With ‘The Delusive Quest for Growth’ David Pilling has written a biography-cum-history of the GDP: from humble beginnings as an effort to draw up national accounts through the present day incarnation and significance.
Buying outdoor and sports material is not always an easy task – more so, if current equipment has has shared many an adventure.
The following key questions are therefore intended to support you – the sports and outdoor loving shopper – when looking around for a refresh or update of your kit.
Every year at the end of January, the Future Fabrics Expo opens its door. In addition to over 5000 'better; fabrics, lectures and more, we collaborated to created an information poster on retailers' sustainability standards.
At Shirahime, we have worked quite extensively over the last few months on the development of fashion industry scenarios beyond the 2020 time frame, going as far as 2045.
We mentioned for example Shell as one that used this approach to suit their own goals.
Siemens' 'Future Life' video, as presented the The Crystal in London.
A much more interesting approach, and very insightful in terms of methodology, but also how tangible the results are presented, is Siemens’ work on Future Cities
n early April this year we released a report that consolidated 60 studies, from the time period 2005 to early 2013, on the behaviour, attitudes, shopping criteria of the ‘better consumer’. Over the summer, two of the source reports used for our evaluation have been updated, expanded and released in their 2013 edition with further relevant details.
&M plans to grow its store network at a rate of 10-15% yearly and, at the same time, is strengthening its commitment to sustainability. One evident sign is that sustainability training will be soon compulsory for all the company’s employees. Until now training was compulsory only to designers and buyers.
In the fashion industry we’re very taken to ‘trend’: the colours, cuts, styles, fabrics of the next couple of seasons or so. Yet few venture to think about how their very own industry will look like in, say, 2020 or beyond. Resting the case for the importance of building scenarios of the long-term future.
China is the set to be the next big consumer market. Brands and retailers – hoping in this way for a few more loops of ongoing growth without reconsidering their business model – are scrambling to get their foot down in the country. The most exclusive retail addresses in Shanghai, Bejing, Hong Kong and many other metropolitan areas sell out in record time and at record prices.
Despite the increased availability of sustainability communications experts, an organisation like Unilever, highly committed to change consumer behaviour, only last year, declared that “sustainability marketing is our biggest challenge”. What are these hard challenges the Unilevers of this world are talking about?
Levi Strauss was the very first apparel brand to establish and publish a code of conduct in its industry in 1991. It was also the very first company to determine global guidelines for water quality standards for their suppliers in 1992.