Financial accounting is rather ill suited as well as ill equipped to deal properly with a system that has finite natural resources. Else, why would it not record the environmental losses that come with e.g. extracting bauxite? And what about ESG? Well it turns out, ESG is just more of the same (growth) just in a shade of ‘green’. It is for a reason that the Global Materials Footprint has kept growing in alignment with the much coveted GDP growth. Despite all green efforts. ESG – investing in ‘greener’ tech and businesses – is definitely NOT ‘Sustainability’ as we need it.
Reducing humanity’s footprint on this planet is a journey of decisions.
Some of them tough, some of them very clear. And some of them – let’s just say: with very limited available data.
The journey we’re on, is the proverbial Designer’s Paradox. More scientifically speaking of course, we are faced with the ever lasting conundrum of Regrettable Substitutions.
So: Is there a best possible AND least bad option (combined) at this very moment?
Circular economy is the antonym of linear economy. Linear economy has been the dominant industrial model in our history and postulates production is followed by consumption that then ends up with the disposal of used products. As opposed to this, circular economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural and sees products having a longer or a never-ending life that are either re-used as new inputs to create new products or shared and co-owned by different consumers.
Fashion Futures has analysed the fashion industry and come up with 4 scenarios for 2025. Opnuu, a UK start up, plans to commercialise clothing rental - outlined already in the Community Couture scenario.
The cat is – long-time coming - finally left out of the bag: while drawing up a Covid19 recovery package, EU legislators have decided to introduce a levy on non-recycled plastic as per 1st of January 2020. Reading through the text, two points offer a considerable surprise: The short notice, the wording, and the focus on packaging.
But how come that legislators seem to drive the industry R&D agenda? Here a few questions for boards to ask their CEOs to get to the bottom of this.
Panipat is an ancient and historic city in the Panipat district, state of Haryana, India. The city is the global centre of “Shoddy Yarn”. It is a business that is worth 1 billion dollars world wide. 85% of the volume is for the domestic marketm 15% for export. But the industry has more shadows then there is light ...
"Salaula" tells us the whole story of second-hand clothing. It brings together 2 complementary aspects: Cultural & Economic analysis, and the voice of the real people.
As I write this, it is late April.
And our lessons from the last few weeks in Corona lock down and the impact of the pandemic on our communities and societies, all over the world, have thrown an even harsher light onto some of the realities we either assumed as a given, or worked hard to change for years already.
And the lessons have been truly tough medicine.
Over a decade ago, Simon Sinek pointedly demanded: Start with Why.
Targeted at a then rather uninspiring marketing and branding industry, 10 years on is still as valid as ever.
Just now, we need to ask businesses: Why are you bothering with investing millions, and thousands of hours into sustainability?
Often the answer will be: because we have to. An answer just as uninspiring as the sales slogans Sinek was bashing a decade ago.
Because when it comes to Sustainability: Know your genuine Why. Or don't bother.
That textile waste – in the shape of garments as well as in other incarnation – has increasingly a commercial value in an area of globalised markets was a topic here in Shirahime on more than one occasion. This book takes on a larger perspective: Each chapter of the this book offers insights into the recycling economy of a distincly different industry.
This article has originally been published online by ‘Japan for Sustainability’ (JFS) on May 30, 2005. It is the 1st...
This book emerges itself into how clothing is bought, worn, discarded and recycled within India. In other words, it tracks down how Indian citizens (primarily women) manage their wardrobes, and the strategies and criteria of how they do it.
"The Travels of a T-shirt in the Global Economy" takes the exemplary T-shirt, and takes us on a journey to discover its origins. From Texas, to China, to the US again, and then to the second-hand trade in Africa.
There are two approaches on how we can define of what is viable and desirable for our global economy.
In one, the 'soft attributes' and non-physical factors such as consumer desires, lifestyles or distribution of goods are a fixed attribute. In the other, quantifiable, physical attributes - amongst them natural resources - are fixed.
The challenge of boards in this time and age: Recognising that the first - the present - is failing. And outlining the path towards the second.
The leadership team level at company X is not making the moves that might be expected and needed from a sustainability perspective. What to do? How to overcome the blockage? How to make progress without even mentioning the S-word in the discourse?
The answer: Compliance, Risk, and the Fear of Missing Out (FOMO).
Or in more tangible terms - start the conversation by focusing on legal compliance, Risk and Due Diligence, Efficiencies ... and good old benchmarking with the competition.
No S-word needed. Not a big step for humanity no doubt. But a door opener to many more interesting conversations.
The world, by and large, operates based on land-filling. The only way to improve the situation any time soon is: not to landfill. At all. Or at least as little as possible, and that asap.
To that extent, 2 reports on textiles the circular economy have been published, both of which look at the issue from different, and complementary perspectives.
What is it that we can learn from these 2 reports, side by side?
One, the old adage could not be any truer: One Man’s Rubbish is another Man’s Treasure. And: True cost accounting would make a huge difference.
The Sharing Economy’s monetary value is currently worth £301bn globally. It is expected to grow by at least 15% over the next 5 years. Thanks to the wedding dresses and suits, the concept of sharing has never quite disappeared entirely from the fashion market. And now is the time where it emerges with more strength than ever.
Smateria is a Cambodian upcycling bag label founded by 2 Italian women. What originally was a haphazard venture with the will to improve the lives of Cambodian women has turned by now into a successful social business.
Cradle to Cradle is a design methodology that puts a 'waste-less' world at its heart. What is the concept all about? What does it mean for the apparel industry? And who practises it among designers and companies?
Discarded at one time, and hidden away in a drawer of the family home or even flogged off in a car boot sale, 'Little Glass Clementine' turns the most improbable centre piece of unique necklaces, each made 'to measure' for the personality and character of its new owner.













