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Circularity

What I learned at the WEF 2025 … about authentic leadership

January 27, 2025

At WEF 2025, I learned a key truth: hurdles aren’t obstacles to overcome—they are the journey. I also had the privilege of supporting a friend’s bold vision at #ClimateHubDavos, where I saw her leadership: hands-on, calm under pressure, and driven by purpose. It’s a reminder of what truly makes a leader.

Biz Strategy Circularity Opinions

Regrettable Substitution: Life is full of surprises

March 23, 2021

Reducing humanity’s footprint on this planet is a journey of decisions. Some of them tough, some of them very clear. And some of them – let’s just say: with very limited available data. The journey we’re on, is the proverbial Designer’s Paradox. More scientifically speaking of course, we are faced with the ever lasting conundrum of Regrettable Substitutions. So: Is there a best possible AND least bad option (combined) at this very moment?

Circularity Definitions

Circularity – A puzzle piece: Not a Silver Bullet, not a Panacea

March 16, 2021

It is quite astonishing: all the different contexts that the term ‘circularity’ or ‘circular economy’ is being used. They key point mostly is of course the waste reduction promises inherent in the term, and the subsequent lower dependency on finite resources. But, in addition to reducing waste, carbon – or rather carbon footprint – is a key factor. Unfortunately, the reality is sobering: taking fashion as example, at best between 3% and 6% of the industry's carbon footprint could be remedied that way. And even worse: in order to realise the potential, three fundamental hurdles must be addressed. Some efforts are underway, of course, but a steep hill remains to climb.

Biz Strategy Circularity Governance

Sustainability Tone Deafness: The Sound of Silence

March 9, 2021

The leadership team level at company X is not making the moves that might be expected and needed from a sustainability perspective. What to do? How to overcome the blockage? How to make progress without even mentioning the S-word in the discourse? The answer: Compliance, Risk, and the Fear of Missing Out (FOMO). Or in more tangible terms - start the conversation by focusing on legal compliance, Risk and Due Diligence, Efficiencies ... and good old benchmarking with the competition. No S-word needed. Not a big step for humanity no doubt. But a door opener to many more interesting conversations.

Biz Strategy Circularity Consumer-ism Definitions Finance Materials

Straight Talk: ESG is Not ‘Sustainability’

November 3, 2020

Financial accounting is rather ill suited as well as ill equipped to deal properly with a system that has finite natural resources. Else, why would it not record the environmental losses that come with e.g. extracting bauxite? And what about ESG? Well it turns out, ESG is just more of the same (growth) just in a shade of ‘green’. It is for a reason that the Global Materials Footprint has kept growing in alignment with the much coveted GDP growth. Despite all green efforts. ESG – investing in ‘greener’ tech and businesses – is definitely NOT ‘Sustainability’ as we need it.

Biz Strategy Circularity Opinions

Why bother – with Sustainability? Start with Why

October 27, 2020

Over a decade ago, Simon Sinek pointedly demanded: Start with Why. Targeted at a then rather uninspiring marketing and branding industry, 10 years on is still as valid as ever. Just now, we need to ask businesses: Why are you bothering with investing millions, and thousands of hours into sustainability? Often the answer will be: because we have to. An answer just as uninspiring as the sales slogans Sinek was bashing a decade ago. Because when it comes to Sustainability: Know your genuine Why. Or don't bother.

Biz Strategy Circularity Globalisation Supply Chain

Circularity and Business Models: 2 US reports, many learnings

October 20, 2020

The world, by and large, operates based on land-filling. The only way to improve the situation any time soon is: not to landfill. At all. Or at least as little as possible, and that asap. To that extent, 2 reports on textiles the circular economy have been published, both of which look at the issue from different, and complementary perspectives. What is it that we can learn from these 2 reports, side by side? One, the old adage could not be any truer: One Man’s Rubbish is another Man’s Treasure. And: True cost accounting would make a huge difference.

Planetary Boundaries - Stockholm Resilience Centre

Circularity Future Tech Globalisation

Outside the comfort zone: Planetary boundaries and Europe

October 13, 2020

Overconsumption or ‘simply’ consumption? Fair resource use, or resource depletion? Fair share, equal share or acquired share of resources? Those are questions that pop up when the Planetary Boundaries are being discussed. “Is Europe living within the limits of our planet?: An assessment of Europe's environmental footprints in relation to planetary boundaries”, published in April 2020 does exactly that: it evaluates and calculates the European performance for planetary boundaries by taking a consumption-based (footprint-based) perspective. This is turn is interesting as it relates environmental pressures to final demands for goods and services. And the results are ... shall we say: a stark call to action.

Biz Strategy Circularity Consumer-ism Governance Opinions

Quality vs Quantity – Or: Preparing the growth elephant for landing

September 1, 2020

There are two approaches on how we can define of what is viable and desirable for our global economy. In one, the 'soft attributes' and non-physical factors such as consumer desires, lifestyles or distribution of goods are a fixed attribute. In the other, quantifiable, physical attributes - amongst them natural resources - are fixed. The challenge of boards in this time and age: Recognising that the first - the present - is failing. And outlining the path towards the second.

Biz Strategy Circularity

If cities can, business can too – Downscaling the doughnut

August 11, 2020

Over the last 12 months, the Doughnut Economics Action lab developed a methodology – denominated ‘Creating City Portraits’ - , tested in three different cities of the global North. So the question is: Could the methodology work for business too? The answer: Yes in principle. But commitment is at the heart of it.

Biz Strategy Circularity Governance

EU Plastic Waste Tax – Or: What went wrong, when compliance fuels R&D?

August 4, 2020

The cat is – long-time coming - finally left out of the bag: while drawing up a Covid19 recovery package, EU legislators have decided to introduce a levy on non-recycled plastic as per 1st of January 2020. Reading through the text, two points offer a considerable surprise: The short notice, the wording, and the focus on packaging. But how come that legislators seem to drive the industry R&D agenda? Here a few questions for boards to ask their CEOs to get to the bottom of this.

Biz Strategy Circularity Globalisation

Global pandemic and resistant economies: The time is now

April 28, 2020

As I write this, it is late April. And our lessons from the last few weeks in Corona lock down and the impact of the pandemic on our communities and societies, all over the world, have thrown an even harsher light onto some of the realities we either assumed as a given, or worked hard to change for years already. And the lessons have been truly tough medicine.

Circularity Materials Supply Chain

One man’s woolly waste is another man’s woollen treasure

June 11, 2018

Wool is slowly recovering some of its former popularity. While for some it is an old acquaintance, for many others in our industry, and in this current time and age, it is a new, or maybe better novel, material for the portfolio. And what about Recycled Wool? This report answers many of the key questions.

Circularity Materials Supply Chain

Extended Producer Responsibility – Lessons from the Electronics industry

August 3, 2017

Within the EU, legislative requirements have lead to implementation of Extended Producer Responsibility schemes (EPRs) in the following industries so far: packaging, electrical and electronic equipment, batteries and automotive industries. In this article, we would like to look sidewise, and see what can be learned from the electronic and electrical equipment industry, as they have been ahead of the curve – although not always voluntarily, since the 1995 laws came into place – when it comes to the implementation of EPR.

Circularity Materials

Marine Micro Fibres: Moving from Conversation to Action

October 27, 2016

The effect of plastics in our oceans has been repeatedly hit in the news over the last few years. A hazard in two forms: as a plastic in totality; or as a microfiber/micro particle, which also carries chemistry (pollution) into the environment, from the product they started life as. Research to date shows that this pollution cannot be exhaustively blocked through wastewater treatment plants, consequently micro particles are ending up in our global waterways.

Circularity Future Tech Supply Chain Trade Shows

Trends: Report from the 2013 Textile Exchange Conference in Istanbul

November 20, 2013

On November 12 and 13, 2013 the yearly Textile Exchange conference took place in Istanbul, Turkey. I was invited to run a workshop on Scenario Work as one of the 'Strategy' break out session on the first day. The workshop was fully booked with 25 highly interested and active participants. In 90 challenging minutes they experienced a compressed version of a Scenario Planning workshop.

Book Reviews Circularity Globalisation

Economies of Recycling – The globalised value of trash

August 8, 2013

That textile waste – in the shape of garments as well as in other incarnation – has increasingly a commercial value in an area of globalised markets was a topic here in Shirahime on more than one occasion. This book takes on a larger perspective: Each chapter of the this book offers insights into the recycling economy of a distincly different industry.

Circularity Materials Trade Shows

Performance Wear: Leading the way of innovation and development in textiles

May 15, 2013

Like its larger sister ISPO – normally taking place at the end of January or the beginning of February, half way between the two Fashion Week cycles – Performance Days feature a high-end portfolio of performance and sports wear manufacturers, many of which actively develop and push the innovation agenda of their industry.

Circularity Globalisation Opinions

Better business models will be circular

May 4, 2013

Circular economy is the antonym of linear economy. Linear economy has been the dominant industrial model in our history and postulates production is followed by consumption that then ends up with the disposal of used products. As opposed to this, circular economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural and sees products having a longer or a never-ending life that are either re-used as new inputs to create new products or shared and co-owned by different consumers.

Circularity Future Tech Materials

Circular Economies: The past, the present – and the future?

April 11, 2013

The term ‘circular economy’ has recently been – again – converted into a buzz word. To some extent there are a couple of good reasons for that as both common sense as well as the Ellen McArthur foundation's most recent report prove.

Future Fit Industries of 'Stuff': Governance, Responsibility, and the Age of Doughnut Economics