'Africa' & 'Fashion' in one sentence, usually evokes the picture of the cliché matron wearing an attire in recognisable prints. To prove that these may indeed just be nothing but clichés, and that there is much much more to African Fashion, is this book's mission
“Innovatively combining new British and sustainable fabrics with reclaimed textiles” – this is Goodone’s raison d’etre in their own words. Their most recent initiative: A proper upcycling factory that can cope with both, pre- and post-consumer waste, and is the first ‘streamlined’ upcycling facility equipped and ready to work with designers on something more than one-offs.
Resting the case for innovation. “Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
The Sharing Economy’s monetary value is currently worth £301bn globally. It is expected to grow by at least 15% over the next 5 years. Thanks to the wedding dresses and suits, the concept of sharing has never quite disappeared entirely from the fashion market. And now is the time where it emerges with more strength than ever.