Sustainability for Fashion := "Creating desirable products guided by principles that consider sustainability as a core component of the process. [...]"
Over a decade ago, Simon Sinek pointedly demanded: Start with Why.
Targeted at a then rather uninspiring marketing and branding industry, 10 years on is still as valid as ever.
Just now, we need to ask businesses: Why are you bothering with investing millions, and thousands of hours into sustainability?
Often the answer will be: because we have to. An answer just as uninspiring as the sales slogans Sinek was bashing a decade ago.
Because when it comes to Sustainability: Know your genuine Why. Or don't bother.
Scientists, engineers, designers and creators. 3 'species' of people that neither in academia, nor in industry collaborate well. Yet, precisely the fashion and textiles industry is so trans-disciplinary that collaboration is a must.
Sneakers, or basket ball shoes, are an unlikely candidate for building a successful ethical brand, yet Veja has managed the grow in an otherwise saturated market.
Does sustainability, or not, impact share price? Does it, or not, make for a profitable bottom line business case? Does it, or not, help increase efficiencies? Here the insights from research, and what they mean.
The KISS principle - Keep it Simple, Stupid. Can it also be applied to the term ‘sustainable fashion’? Can it the concept help us to clear up some of the confusion around the term 'sustainable fashion'? A discussion by Nerida Lennon.
Fall 2010, day 4: London Fashion Week, the dream destination of fashionistas. Quietly sustainable brands that don't shout about their commitment.
Yesterday: Paris Ethical Fashion Show September 2010: D3 – The colours of technology Tomorrow: Paris Ethical Fashion Show September 2010:...
Visiting the Paris fashion trade fairs raises once again the eternal question: When if bad design is omnipresent, why is it that ethical fashion is blamed more frequently than others? Some insights.
'Africa' & 'Fashion' in one sentence, usually evokes the picture of the cliché matron wearing an attire in recognisable prints. To prove that these may indeed just be nothing but clichés, and that there is much much more to African Fashion, is this book's mission
Contrary to common opinion, ‘Australian-made’ does not always mean ethically made. In some cases salaries as low as AUS$ 4 are paid. Ethical Clothing Australia is campaigning to change their domestic fashion industry from within.
Fall 2010, D2: Paris Ethical Fashion Week, the longest standing ethical fashion event. Public day, bureaucratic panel discussions, and publicly funded social projects.
Lack of knowing where to buy is among the most cited reasons by consumers as to why the don’t buy more sustainably in fashion terms (right after price). A Switzerland-based, recently launched internet portal has tackled this problem by offering consumers a shopping guide and index to both brands and shops that are available in Germany, Austria and Switzerland.
“Innovatively combining new British and sustainable fabrics with reclaimed textiles” – this is Goodone’s raison d’etre in their own words. Their most recent initiative: A proper upcycling factory that can cope with both, pre- and post-consumer waste, and is the first ‘streamlined’ upcycling facility equipped and ready to work with designers on something more than one-offs.
Story telling is a powerful tool, and an important part of how we create lasting memories. Can we use the power of story telling to encourage a different type of fashion consumption?
Fall 2010, D-1: Paris Ethical Fashion Week, the longest standing ethical fashion event. Opening evening, cat walk - and organisational problems.
Fall 2010, Conclusion: Paris Ethical Fashion Week, the longest standing ethical fashion event. What is the make-up of a successful ethical brand?
Resting the case for innovation.
“Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
“The raison d'être of Lilou is my desire to connect people with 'their' colour.
I wanted to take the opportunity and expose people to their colour, the ones that make them feel relaxed, energized, happy, motivated..." says Ingrid Vercruyssen, the textile designer behind Lilou.
Expertise is a key discussion topic when it comes to board composition. Not only during the hiring process, but also when looking at the tenure in and renewal processes of board. According to a recent article by Board Agenda: a number of risks that have raised Directors & Officers concerns, and even litigation. These include [...] climate change and environmental issues; the #MeToo movement and other societal risks and merger objection litigation. Hence the question is: How sustainability (ESG) savvy and capable are boards?
