“Innovatively combining new British and sustainable fabrics with reclaimed textiles” – this is Goodone’s raison d’etre in their own words. Their most recent initiative: A proper upcycling factory that can cope with both, pre- and post-consumer waste, and is the first ‘streamlined’ upcycling facility equipped and ready to work with designers on something more than one-offs.
'Africa' & 'Fashion' in one sentence, usually evokes the picture of the cliché matron wearing an attire in recognisable prints. To prove that these may indeed just be nothing but clichés, and that there is much much more to African Fashion, is this book's mission
Business not as usual
The more time I spend ‘doing sustainability’, i.e. being involved both as a professional as well as as an individual in cajoling, motivating, convincing and helping companies – and the individuals therein - to become ‘better citizens’, the more I realised that … actually, in would not be that hard to do better. Or let me reformulate more accurately: it is equally hard as many other things in businesses.