"Made in [your country]" is an ongoing attractive topic in the contemporary sustainable fashion discussion. In many cases, one that borders - or is even right in the middle of - some rather right-wing nationalist sentiments. Europe as a whole does not need that - there is enough quality design and craftsmanship to be proud of without getting into shallow waters.
Act Now or Swim Later - Climate Change
Over the last couple of years a plethora of pledges has arisen in the sustainability/ESG space. The weird thing: Pledges intend to drive change the wrong way around. Commit people (read: companies) publicly, then hope they will actually move in accordance to the pledge/commitment, and then only hold them to account if and when they do not delivery. If anyone remembers that is. Do we need all these pledges? Do they really make a difference? Data says: probably not ... Shouldn't hence the Lemma simply be: Actions before words. Impact before messaging. Walk before talk. Science before marketing.
Resting the case for innovation. “Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
The story of London Cloth is a rather engaging one. It all boils down to a rather single minded fascination for looms, mechanical ones specifically. 2 years on, the hobby has become a proper weaving shed with both mechanical and power looms, and clients such as Ben Sherman.