"Made in [your country]" is an ongoing attractive topic in the contemporary sustainable fashion discussion. In many cases, one that borders - or is even right in the middle of - some rather right-wing nationalist sentiments. Europe as a whole does not need that - there is enough quality design and craftsmanship to be proud of without getting into shallow waters.
Resting the case for innovation. “Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
Recently, my colleague Ilaria Pasquinelli and I had the opportunity to participate in a, generally speaking, consumer facing product showcase and trade show. For the purpose of this research, we built an interactive task which required the visitors to cut off one of their garment labels (i.e. the washing instructions), and then pin it to a map attached to a cork board according to 2 dimensions: – ‘Made in‘: Where the garment was manufactured. – ‘Made from‘: What the primary material the garment was made of.
The story of London Cloth is a rather engaging one. It all boils down to a rather single minded fascination for looms, mechanical ones specifically. 2 years on, the hobby has become a proper weaving shed with both mechanical and power looms, and clients such as Ben Sherman.
“Innovatively combining new British and sustainable fabrics with reclaimed textiles” – this is Goodone’s raison d’etre in their own words. Their most recent initiative: A proper upcycling factory that can cope with both, pre- and post-consumer waste, and is the first ‘streamlined’ upcycling facility equipped and ready to work with designers on something more than one-offs.