In the fashion industry we’re very taken to ‘trend’: the colours, cuts, styles, fabrics of the next couple of seasons or so. Yet few venture to think about how their very own industry will look like in, say, 2020 or beyond. Resting the case for the importance of building scenarios of the long-term future.
2045: scenarios for the textile and fashion industry: How will the industry look like in 5, 10 and 30 years time? Scenarios offer research-based insights, and potentially can show how realistic a world is, that looks rather quite different from what we're used to. What if Asia become today's Europe? What if we did not buy to own? What if everyone was a maker?
Resting the case for innovation.
“Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
Cotton as an attractive alternative in tsunami regions. Leading textile manufacturers promoting the cultivation of organic cotton. New technologies and methods for natural dyeing processes and recycling. And five categories of Green Fashion in Japan.
If there is an area of fashion that is truly pushing the boundaries of what is technically and style-wise possible, then it is Haut Couture.
In January 2013 2 pieces among Iris van Harpenr’s 11-piece collection at Voltage show attracted the interested of fashionistas as much as product techies: The first ever wearable dresses created through a 3D printing process.
Research has known for a while that when someone in your presence is trying to think, much of what you are hearing and seeing is your effect on them. That is also the case for boards.
Because: under the right conditions and circumstances, people will – invariably – think for themselves. Just: is that desired?
Grom is an Italian, organic and ethical ice cream brand. But beyond this achievement, all their consumables are biodegradable and compostable. At no extra price to the consumer.
Is Japan ready for ethical fashion?
We suffer from a strictly hierarchical fashion industry. Insights from a conversation with a top leaders for ethical lifestyle in Japan.
Cork is one of the most sustainable natural materials extant. Portugal supplies about two thirds of the world's cork, but the industry has been under pressure in the past few decades. This post shows how innovative companies have found application for the material in the realm of fashion.
Visiting the Paris fashion trade fairs raises once again the eternal question: When if bad design is omnipresent, why is it that ethical fashion is blamed more frequently than others? Some insights.
Laces have been a firm part of haute-couture since the medieval, and the fabric still is, and always has been, a luxury product. The StGall exhibition in Switzerland pays tribute to 800 years of lace work featuring the best of European textile artisanry and technology.
Scientists, engineers, designers and creators. 3 'species' of people that neither in academia, nor in industry collaborate well. Yet, precisely the fashion and textiles industry is so trans-disciplinary that collaboration is a must.
Like its larger sister ISPO – normally taking place at the end of January or the beginning of February, half way between the two Fashion Week cycles – Performance Days feature a high-end portfolio of performance and sports wear manufacturers, many of which actively develop and push the innovation agenda of their industry.
Sustainable fashion design := sourcing and production that do not pollute through the process of manufacture and do not deplete non-renewable resources.
The more time I spend ‘doing sustainability’, i.e. being involved both as a professional as well as as an individual in cajoling, motivating, convincing and helping companies – and the individuals therein - to become ‘better citizens’, the more I realised that … actually, in would not be that hard to do better.
Or let me reformulate more accurately: it is equally hard as many other things in businesses.
Adidas was the first sportswear company to report on sustainability in 2000 following its first Standard of Engagement (SoE) in 1998. Allegations of sweatshops in their supply-chain preceded this move.
The latest 2012 report is now out - what is does it say?
Italy. Known for the style of its inhabitants, the quality and sharp cut of its suits, the inventiveness of its fashion designers, the quality of its fabrics. Yet, if we were to talk sustainability in textiles and fashion, what is going on on the ground?
At Shirahime, we have worked quite extensively over the last few months on the development of fashion industry scenarios beyond the 2020 time frame, going as far as 2045.
We mentioned for example Shell as one that used this approach to suit their own goals.
Siemens' 'Future Life' video, as presented the The Crystal in London.
A much more interesting approach, and very insightful in terms of methodology, but also how tangible the results are presented, is Siemens’ work on Future Cities
Sustainability for Fashion := "Creating desirable products that evoke an emotional connection [...]"
In the retail gazette’s article ‘Fashion retailers work towards green future’, dating from August 19th 2011, the following was quoted...
