The Sharing Economy’s monetary value is currently worth £301bn globally. It is expected to grow by at least 15% over the next 5 years. Thanks to the wedding dresses and suits, the concept of sharing has never quite disappeared entirely from the fashion market. And now is the time where it emerges with more strength than ever.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.