It’s not news that there exist many, many labels out there that hope to convey low-risk or sustainability credentials to consumers (B2C) and/or buyers (B2B). Some of these are indeed so specialised, or hidden within the larger context, that indeed few people have seen or taken note of it. One such label is the Greenguard certification, which is focused entirely onto remedying negative health impacts in interior spaces: from furniture, to interior textiles, air filters, adhesives, flooring and floor finishes etc.