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Consumers 2030

Consumer-ismGlobalisation

The better consumer in Europe: The trends fashion companies should watch to make good decisions

“Show me there is demand, and we’ll be happy to cater to it.” is the most frequently received answer when asking CEOs of consumer goods companies, fashion and apparel in particular, as to why they are not producing better, more sustainable (ecological and ethical) products. This new report, combines – to the best of our knowledge – all available data about the increasingly popular consumer demand for more responsible products in EU countries.
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Biz StrategyConsumer-ismGlobalisation

Consumers know where their clothing is coming from. Or do they?

Recently, my colleague Ilaria Pasquinelli and I had the opportunity to participate in a, generally speaking, consumer facing product showcase and trade show. For the purpose of this research, we built an interactive task which required the visitors to cut off one of their garment labels (i.e. the washing instructions), and then pin it to a map attached to a cork board according to 2 dimensions: – ‘Made in‘: Where the garment was manufactured. – ‘Made from‘: What the primary material the garment was made of.
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Consumer-ismDefinitions

Fashion terminology: why should we bother?

One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?
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Biz StrategySupply Chain

Fashion & Business risk: 2013 industry trends

In 2012, we have seen risk management and sustainability play a more important part in the agendas of leading fashion brands. Nevertheless, many companies still perform poorly at many stages of their supply chain and are unaware of the risks, particularly if they lie beyond their direct operations. The following are the the main trends we see happening in the near and mid future. A few exist already but will become substantially more pronounced; others are just about to emerge and hit the surface of public awareness.
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Brand ReviewConsumer-ism

Fashion: most popular consumer engagement campaigns

With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us. With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
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Consumer-ismGlobalisation

Consumer Behaviour – the 3Cs: Countries, culture, customers

Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
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Biz StrategyConsumer-ismOpinions

Real value is the name of the game. Differentiation was yesterday

t is fairly old news, but merits repeating nevertheless: our current economy, at the verge of collapse as it is, is egocentric, and at the same time understates costs while overstating benefits. In other words, it promotes a type of behaviour that is degeneratively competitive: the ‘me’ wants, needs, more of whatever it may be, while anything and everything else is losing out. No matter how high the cost for the bigger picture – society and the planet, that is – may be.
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