'Make it British', or the equivalent: French, Italian, German, Spanish ..., is often talked of as the ultimate panacea to address the lack of sustainability in the fashion industry. A few reasons why it all is slightly more complicated than it sounds.
On May 3rd 2012 the 2nd Fashion Summit took place in Copenhagen. Bringing fashion industry key people together to discuss sustainability with them, yet without using the term itself, is already a considerably achievement. Ilaria Pasquinelli attended and reports on her insights.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 1.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 2.
The developments in the British Midlands of the industrial revolution have coined the textiles industry possibly like no other.
It was is this area that we find the roots to the modern textile industry, including case studies that (nearly) could be dated from our modern times. From archives and historical records the industrial revolution left behind in the area, we can gain many an insight that will trigger a simple ‘déjà-vu’ when taking note of news about textile factories from the Far East that with regularity hit our headlines.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 3.
Resting the case for innovation.
“Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
Ture Cost Accounting (TCA) requires the quantification of not only the environmental services of our ecosystem, but also the social benefits corporations rely their activities on. With Puma's Environmental Profit & Loss Accounts, the EcoIndex Beta, and the Higgs Index, the apparel industry is at the leading edge in this area.
With Sao Paulo Fashion Week just closed I am here to write (again) about Brazilian fashion.
This time it is about an interesting project I got to know of personally, Projeto Contem, a private and independent initiative.
Projeto Contem is both a brand and a network of entrepreneurs working in textile and fashion as well as in food, beauty, design, arts, music and cinema.
Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
In Tunisia, like across most of the Maghrib region, textiles, their significance and methods of production remain a firm part of the country’s identity and history. A portrait.
ntil the late 80s, fashion retailers and brands would typically have two main collections a year: spring/summer and autumn/winter. Then, in the 90s things changed dramatically. Increased competition saw retailers incentivising customers to visit their stores more frequently.
Supply chain transparency is – as it happens – among the prime concerns of investors when considering their risk. The news is though, that it really isn’t any news at all. Supply chain transparency has been called for for at least a couple of decades – for reasons that are entirely aligned with profitability, customer service, competitive advantage, product quality and so on and so forth.
Nordic countries have been recognised for their advanced sustainability practices, particularly at a business level. The Nordic Ecolabel is a voluntary certificate 100% made in Scandinavia that was established in 1989 by the Nordic Council of Ministers. The original aim of the label was probably to respond to the needs of the new “green consumer” movement that strengthened in the 80s after the environmentalism wave of the 1970s.
Recently, my colleague Ilaria Pasquinelli and I had the opportunity to participate in a, generally speaking, consumer facing product showcase and trade show.
For the purpose of this research, we built an interactive task which required the visitors to cut off one of their garment labels (i.e. the washing instructions), and then pin it to a map attached to a cork board according to 2 dimensions:
– ‘Made in‘: Where the garment was manufactured.
– ‘Made from‘: What the primary material the garment was made of.
“Show me there is demand, and we’ll be happy to cater to it.” is the most frequently received answer when asking CEOs of consumer goods companies, fashion and apparel in particular, as to why they are not producing better, more sustainable (ecological and ethical) products.
This new report, combines – to the best of our knowledge – all available data about the increasingly popular consumer demand for more responsible products in EU countries.
The “Better Consumer” report aims to be a source of reliable information to those executive saying “Show me there is demand, and we'll be happy to cater to it” when asked why their fashion brand is not producing better, more sustainable products.
The first question time discussion in the House of Lords on the topic of sustainable fashion took place on March 3rd, 2011. On March 19th 2013, nearly 2 years later to the day, the 2nd edition took place, again initiated by Baroness Lola Young from Hornsey. The summary
Nigeria’s textile industry used to be – possibly still is – the African continent’s third largest after that of Egypt and South Africa. For one reason or another, the first two are fairly well established among brands of all colours and types as potential – and actual – sourcing destinations. Egyptian cotton is well renowned, as is their industry for jersey goods. Also ‘Made in South Africa’ is not uncommonly found in clothing labels.
Circular economy is the antonym of linear economy. Linear economy has been the dominant industrial model in our history and postulates production is followed by consumption that then ends up with the disposal of used products. As opposed to this, circular economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural and sees products having a longer or a never-ending life that are either re-used as new inputs to create new products or shared and co-owned by different consumers.