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Brand Review

Brand ReviewConsumer-ism

Better Business series: H&M

September 11, 2013
&M plans to grow its store network at a rate of 10-15% yearly and, at the same time, is strengthening its commitment to sustainability. One evident sign is that sustainability training will be soon compulsory for all the company’s employees. Until now training was compulsory only to designers and buyers.
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Biz StrategyBrand Review

Communications Star: Hiut Denim

August 28, 2013
After having followed Hiut Denim’s newsletter and blog for weeks now I could wait no longer to place the brand in the best practise category. Hiut Denim is an authentic brand. If it were a person, Hiut would be personable, open, honest, trustworthy, fun: maybe with black and white views and opinions but always in line with its values. Surely, a person deeply bond to its roots.
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Brand ReviewConsumer-ismSupply Chain

Better business series: Levi Strauss

July 26, 2013
Levi Strauss was the very first apparel brand to establish and publish a code of conduct in its industry in 1991. It was also the very first company to determine global guidelines for water quality standards for their suppliers in 1992.
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Brand ReviewMaterialsSupply Chain

Better Business series: Adidas

July 24, 2013
Adidas was the first sportswear company to report on sustainability in 2000 following its first Standard of Engagement (SoE) in 1998. Allegations of sweatshops in their supply-chain preceded this move. The latest 2012 report is now out - what is does it say?
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Brand ReviewMaterialsSupply Chain

Better Business series: C&A

July 9, 2013
C&A, part of the Cofra Holding that owns C&A Europe, Brazil, Mexico and China, has been a family business since 1841. The company is quite conservative in communicating corporate responsibility achievements. Their style of communication appears to be more emotional than factual. The company has been awarded the Textile Exchange Future Shaper award in 2012 recognising the company’s commitment to promoting the analysis and certification of organic cotton and textiles.
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Brand ReviewMaterialsSupply Chain

Better Business series – Nike

June 19, 2013
In the 1990s Nike was caught in a sweatshop scandal showing poor working conditions in the Asian factories of its suppliers. Today Nike wants to “bring inspiration and innovation to every athlete in the world”. The evolution of the company’s mission is powerful because it adds meaning and purpose to its existence: from “produce”, to “help” to eventually “inspire and innovate”.
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Brand ReviewSupply Chain

What if 100% of your customers hated you?

May 15, 2013
2 weeks after the Rana Plaza’s disaster in Bangladesh, the death toll has risen to 921 and the fire broke in another garment factory last night killing 8. But how have these fashion brands reacted to, possibly, the worst known disaster in the history of the global apparel industry?
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Brand ReviewConsumer-ismTrade Shows

Sustainable fashion in Amsterdam equals fine design

January 7, 2013
Dutch design is defined as “minimalist, experimental, innovative, quirky, and humorous”. This sophisticated and open-minded taste, typically northern European, is consistent across product design, architecture and fashion. This article looks at the landscape in the Amsterdam specifically.
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Brand ReviewConsumer-ism

Fashion: most popular consumer engagement campaigns

December 20, 2012
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us. With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
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Puma-EPnL-Expert-Review-Report
Book ReviewsBrand ReviewFinance

Better Business Series: Experts’ Review of Puma’s Environmental Profit & Loss Accounts (E P&L)

December 12, 2012
On December 14th, PPR published the expert review report on Puma’s Environmental Profit and Loss Account (E P&L). The panel of experts that had been commissioned to undertake the review brought some of the most eminent names in the industry together, among them John Elkington, Peter Bakker, or Pushpam Kumar.
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Brand Review

Sustainability in Design – the Puma Approach (2 of 2)

September 27, 2012
Puma’s executive have recognised some while ago that their company’s profitability and resilience to competition depends not the least on how well they are able to foresee risks in an area normally just referred to as ‘sustainability’. An overview of their tangible results
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Brand Review

Sustainability in Design – the Puma Approach (1 of 2)

September 6, 2012
Puma’s executive have recognised some while ago that their company’s profitability and resilience to competition depends not the least on how well they are able to foresee risks in an area normally just referred to as ‘sustainability’.
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Brand ReviewFinanceSupply Chain

Uniqlo’s joint venture with Grameen – What is the ultimate aim?

December 11, 2010
With Grameen, Uniqlo has found the perfect partner to do business with the BOP. Last of an article series that analyses Uniqlo and why it joint forced with Bangladesh's Grameen Bank.
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Brand ReviewFinanceGlobalisationSupply Chain

Uniqlo’s joint venture with Grameen: What is its structure?

November 23, 2010
Strategical setting, structure and goals of the Uniqlo-Grameen joint venture. 6th of an article series that analyses Uniqlo and why it joint forced with Bangladesh's Grameen Bank.
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Uniqlo T-shirts
Biz StrategyBrand ReviewGlobalisation

What is Uniqlo’s CSR track record? Part 4: Supply Chain Monitoring

October 31, 2010
Uniqlo & its supply chain auditing efforts: Some insights. 5th of an article series that analyses Uniqlo and why it joint forced with Bangladesh's Grameen Bank.
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Biz StrategyBrand ReviewGlobalisation

What is Uniqlo’s CSR track record? Part 3: Clothing Recycling Initiative

October 15, 2010
Uniqlo & UNHCR's Global Clothing Recycling Initiative. 3rd of an article series that analyses Uniqlo and why it joint forced with Bangladesh's Grameen Bank.
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Biz StrategyBrand ReviewGlobalisation

What is Uniqlo’s CSR track record? Part 2: Diversity & Inclusion

September 27, 2010
Uniqlo's corporate Diversity and Inclusion policy in number. 2nd of an article series that analyses Uniqlo and why it joint forced with Bangladesh's Grameen Bank.
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Brand ReviewGlobalisation

What is Uniqlo’s CSR track record? Part 1: Hiring System

September 17, 2010
Uniqlo's novel hiring system, and it's impact on Japan. Second of an article series that analyses Uniqlo and why it joint forced with Bangladesh's Grameen Bank.
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Unqlo Grameen hand-shake
Biz StrategyBrand ReviewGlobalisation

Japanese fast fashion whale cooperates with Grameen – sustainable commitment or PR stint?

September 7, 2010
First of an article series that analyses Uniqlo's CSR - specifically in Japan - track record, and why it joint forced with Bangladesh's Grameen Bank.
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