Over a decade ago, Simon Sinek pointedly demanded: Start with Why.
Targeted at a then rather uninspiring marketing and branding industry, 10 years on is still as valid as ever.
Just now, we need to ask businesses: Why are you bothering with investing millions, and thousands of hours into sustainability?
Often the answer will be: because we have to. An answer just as uninspiring as the sales slogans Sinek was bashing a decade ago.
Because when it comes to Sustainability: Know your genuine Why. Or don't bother.
‘I feel like a fraud’. This is what employees of clients I work with often voice. It is usually at the point of time when strategy is moved to implementation. Hence: when it all gets concrete.
The statement is an expression of the feeling of overwhelm that comes with delving into sustainability issues, acquiring new knowledge and terminology, and in addition having to adapt ones habitual practice of work.It also happens once the low hanging fruits are gleaned, everything gets much more difficult.
It's the 'valley of despair'.
Why is it important to pay attention to it? And what can leaders do about it?
A recent Bloomberg article found: of more than 600 directors and executives of the world’s 20 largest banks, only few individuals had experience in renewable or sustainable industries. Far more had ties to polluting industries: At least 73 individuals even have at one time or another held a position with one or more of the biggest corporate emitters of greenhouse gases, including 16 connected to oil or refining companies.
The irony: it is precisely the directors’ prior track record and experience, one of the very reasons why they got (s)elected onto the board, that could jeopardise their board’s forward decisions.
"The good thing about Science is that it’s true, whether or not you believe in it." This short quote by astrophysist Neil deGrasse Tyson is fundamental to making true progress specifically in the current times in the sustainability area.
Science does not mean 'claim what you want as long as you have some data to go with it'.
Instead it means: An approach whereby hard data and insights, together with the methodology how you got there, are transparently and openly provided. To be scuritinzed and - important! - improved upon.
A call to give the Scientific Discourse waaaay more airtime in business.
Greenwashing is defined as 'the expression of environmentalist concerns especially as a cover for products, policies, or activities'. There also exists Diversity-washing, Governance-washing, or skill-washing for example.
In itself a truly nasty thing, there is an unexpected upside to Greenwashing however: it will come back to haunt the greenwasher. Maybe not fast, but no doubt steadily. Just like the tortoise won the race against the hare.
Uniqlo & UNHCR's Global Clothing Recycling Initiative.
3rd of an article series that analyses Uniqlo and why it joint forced with Bangladesh's Grameen Bank.
Sustainability for Fashion := "Creating desirable products that evoke an emotional connection [...]"
What would the Inevitable Policy response mean for the consumer goods industries? What could the effects be? This instalment of a 3-part series looks at: consumption patterns, role of consumer goods industries for economic development, population behaviours when affected by severe conditions
Can we say that modern businesses prefer long-term over short-term? For sure the business environment is more and more rewarding companies that think ahead and do not fail to consider existing or potential risks. What has happened in finance is striking and is based on the concept that long-term benefits outweigh the short-term pain.
Most boards are composed of former or present CEOs, CFO and other C-suite executives.
People, hence, with a long track record of ‘getting stuff’ done. A board’s role however is very different from that of an executive: digging deep by asking those overly simple questions that give interesting answers, digging deep into rationales, values, hopes, expectations, shut up doubts, and personal agendas. Which is what good coaches typically do. Are coaches the better board directors?
The cat is – long-time coming - finally left out of the bag: while drawing up a Covid19 recovery package, EU legislators have decided to introduce a levy on non-recycled plastic as per 1st of January 2020. Reading through the text, two points offer a considerable surprise: The short notice, the wording, and the focus on packaging.
But how come that legislators seem to drive the industry R&D agenda? Here a few questions for boards to ask their CEOs to get to the bottom of this.
Fall 2010, Conclusion: Paris Ethical Fashion Week, the longest standing ethical fashion event. What is the make-up of a successful ethical brand?
Governments as well as legal persons such as companies are undoubtedly important players in this whole societal shift towards climate mitigation and adaption. When it comes to corporates though, and notably stock quoted companies, there is a group of people that is most prominently exposed in regards to the legality and societal ‘license to operate’ of a company: the Board of Directors (BoD). The question hence for this blog post is: How is this climate litigation business shaping up to affect the Board of Directors of publicly listed companies?
Over the last 12 months, the Doughnut Economics Action lab developed a methodology – denominated ‘Creating City Portraits’ - , tested in three different cities of the global North. So the question is: Could the methodology work for business too? The answer: Yes in principle. But commitment is at the heart of it.
Our economic well-being relies on indefinite growth in a finite system, raising sustainability concerns. But, if we dared to ask: What would the world lose if your company disappeared? Companies might find themselves in a totally novel position on how to justify their existence: Through assessments of their overall impact on society and the planet, or indeed having to advocate how their business case positively contribute to all facets of life.
Supply chains, as a discipline of expertise, have come out of the hiding and recognise their role in reducing corporate risk. This is notably and specifically the case in fashion and textiles. At the same time, 'design' - not just in the creation room, but in all facets where it impacts the making, delivery and use of a product or service, is increasingly recognised as relevant.
Textile Exchange recently launched their (first ever) Biodiversity Insights Report. In itself not a bad idea per se – after all, assessing the staus quo of things is at least a baseline – the report is indeed ‘insightful’ in a number of ways. Most importantly: it raises a lot of questions. Such as:
If predominantly large companies are such laggards in all things biodiversity - can you imagine the situation in companies with much less resources? And why are entirely inadequate tools used to measure biodiversity? Are the commitments not just a rehash of climate committments, that only very recently start to show teeth and results?
Reporting on ESG / sustainability dimensions is an issue.
One for the executives in a company across all levels of responsibility.
And one for the board.
For the board indeed even on two accounts, namely:
The metric they require to be reported to; and the metric that eventually find their way into publicly disclosed information of some shape or other.
Unsurprisingly: How seriously a company takes the ESG issue can be inferred from the extent, poignancy, and quality of their reporting.
That again – equally unsurprisingly – says is all about how ESG-savvy their board most likely is. Or, indeed, is not.
From research we know that boards of directors lack skill and expertise when it comes to ESG and Climate Issues.
But: certainly the asset owners and investors do see that point, and are worried about boards taking tangible action that would safeguard their assets?
This is precisely the question that ShareAction asked in their most recent report.
The insights are sobering. Particularly the Big Three asset managers (BlackRock, Vanguard, State Street) have a miserable voting record during AGM season: both, for the number of votes cast, as well as for their stance against most resolution on Climate Change and Human Rights.
The good news: it rarely has been so simple to identify Greenwashers. Thanks to publicly available filings about votes cast in AGMs of listed companies.
After having followed Hiut Denim’s newsletter and blog for weeks now I could wait no longer to place the brand in the best practise category.
Hiut Denim is an authentic brand. If it were a person, Hiut would be personable, open, honest, trustworthy, fun: maybe with black and white views and opinions but always in line with its values. Surely, a person deeply bond to its roots.














