Over a decade ago, Simon Sinek pointedly demanded: Start with Why.
Targeted at a then rather uninspiring marketing and branding industry, 10 years on is still as valid as ever.
Just now, we need to ask businesses: Why are you bothering with investing millions, and thousands of hours into sustainability?
Often the answer will be: because we have to. An answer just as uninspiring as the sales slogans Sinek was bashing a decade ago.
Because when it comes to Sustainability: Know your genuine Why. Or don't bother.
Reducing humanity’s footprint on this planet is a journey of decisions.
Some of them tough, some of them very clear. And some of them – let’s just say: with very limited available data.
The journey we’re on, is the proverbial Designer’s Paradox. More scientifically speaking of course, we are faced with the ever lasting conundrum of Regrettable Substitutions.
So: Is there a best possible AND least bad option (combined) at this very moment?
This post is going to be somewhat more personal than how I usually write. Normally, I try to write and argument as factually and data driven as possible. I’m not one that feels comfortable to carry my emotions on my sleeve. And even less as some of the topics I write about are truly important to me.
But: There are a couple of things that upset me in the present. They related to the #blacklivesmatter movement on the one hand, but maybe more specifically to the related discussion on #racism – globally.
-> Includes a list of practical resources for corporate boards
The Founder Syndrome is probably the 2nd most frequent reasons why SMEs fail. The syndrome thereby refers to a steep power hierarchy in a small business, with the founder at its top.
The 5 principles of good design: Invisible, solves problems, open to communication, in sync with life cycle, and mimics nature.
Ever since my first steps in the world of ‘making sustainability happen’, one of the questions I most frequently get to hear is: ‘how is this relevant to [insert your preferred corporate or private authority person].
It is a valid question. But not an easy one to answer. And certainly not new.
It is a questions has been tackled in 3 ways:
Well illustrated and visually attractive presentations; Gamification approaches; and resources that help take relatively easy and simple steps that, cumulatively, make a difference.
Here hence a list of tools and approaches that intent to motivate, create urgency, and inspire action.
How can AI help connect the worlds of sustainability/ESG data, and that of company financials?
ESG is typically considered a mere cost - yet: this perception stems chiefly from a lack of integration of mutually beneficial data of these two worlds. With better approaches to cost accounting, to performance analysis, as well as using predictive analysis relate to trends, legislation and asset management, the ability of AI to integrated diverse and complex data sets may precise be the pathway to shift that needle.
‘I feel like a fraud’. This is what employees of clients I work with often voice. It is usually at the point of time when strategy is moved to implementation. Hence: when it all gets concrete.
The statement is an expression of the feeling of overwhelm that comes with delving into sustainability issues, acquiring new knowledge and terminology, and in addition having to adapt ones habitual practice of work.It also happens once the low hanging fruits are gleaned, everything gets much more difficult.
It's the 'valley of despair'.
Why is it important to pay attention to it? And what can leaders do about it?
Our economic well-being relies on indefinite growth in a finite system, raising sustainability concerns. But, if we dared to ask: What would the world lose if your company disappeared? Companies might find themselves in a totally novel position on how to justify their existence: Through assessments of their overall impact on society and the planet, or indeed having to advocate how their business case positively contribute to all facets of life.
You can't manage what you can't measure. This often cited quote by Peter Drucker lies at the heart of many things: change management, quality management, staff diversity, environmental footprint, CO2 output … you know it. This is why many millions of dollars, and countless hours, have been invested in creating suitable measurement tools. It's just that: Measurement ≠ Data ≠ Information ≠ Knowledge ≠ Action.
Financial accounting is rather ill suited as well as ill equipped to deal properly with a system that has finite natural resources. Else, why would it not record the environmental losses that come with e.g. extracting bauxite? And what about ESG? Well it turns out, ESG is just more of the same (growth) just in a shade of ‘green’. It is for a reason that the Global Materials Footprint has kept growing in alignment with the much coveted GDP growth. Despite all green efforts. ESG – investing in ‘greener’ tech and businesses – is definitely NOT ‘Sustainability’ as we need it.
The KISS Principle is a design principle that stems from the 1960.
It originated in engineering and its view point is that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided.
But what about complex systems such as nature?
How simple can we go before oversimplification results in incomplete, or biased data? Before absence of consideration of relevant factors inherently lead to regrettable substitutions? And before we willingly accept that there will be collateral damages to a decision, without knowing (or wanting to know) of what nature and in what order of magnitude these may be?
One example that illustrates where this challenge may rear what is its ugly head: upcoming Swiss political referenda on agricultural practices.
It's a funny state of things: One where investors complain that ESG data is not standardised; where at the same time companies – and notably their boards – complain that investors do not ask for data in a standardised way. And where the very same companies and boards nonetheless prioritise proprietary measurement systems over any other one for their own supply chains and products.
It's a paradox. One that is not efficient, effective, or conducive to impact.
A call to leave politics to the side, focus in impact, and standardise, standardise, standardise.
‘The conversation is always about cost, not about impact!’ And: ‘Employees just don’t get moving!’
Do these statements remind you of your company’s challenges? Your not alone!
Leadership and Operations Teams have complementary sustainability implementation accountabilities and responsibilities. But instead of leveraging that fact, more often than not the blame game is played.
What to do about it?
Implement Fair Process Leadership governance processes - and train all teams through Serious Games.
Scientists, engineers, designers and creators. 3 'species' of people that neither in academia, nor in industry collaborate well. Yet, precisely the fashion and textiles industry is so trans-disciplinary that collaboration is a must.
After some results at the COP in Vancouver, as well as the release of the first ever Science -Based Targets for Nature (SBTN) – finally (!) the recommendations by the TNFD (Task Force for nature-based financial disclosure) have been released. So the question obviously is, how do these targets address the 5 key drivers of biodiversity erosion eventhough it is only about reporting? Are the TNDF recommendations worth their salt?
In last week’s post I looked at energy companies and their trajectory relative to the Paris Climate Agenda. The insights clearly suggested a mixed picture. A clear point of how important it is to decarbonised the way we fuel our economy and global society.
But that’s unfortunately not all there is to the energy generation picture!
What few people realise: Energy generation requires water. A lot of water.
Not just in the energy generating processes, but also in the extraction of the energy source (coal in particular), and/or the making of the necessary equipment.
Some insights ... illustrated at the example of China.
This manual was originally drafted when I was astonished by the way how ‘doublespeak’ is being used in organisations to prevent change. Any change. Including – but not limited to – sustainability related ones.
It is a cynic-sarcastic-semi-realistic manual on how to be reasonably successful in disempowering an organisation. It is applicable to all areas that encompass change including innovation, sustainability, internationalisation, digitalisation and so forth.
Most recently I read Ed Gillespie' blog post about the 'Omerta of Consulting' - specifically aimed at sustainability consultants like myself. He makes a very valid point in what he says, and he gives a compelling example of how Scope 3 ('impact of products sold') should be be the one and only KPI that we would be measured against.
He's right. At least in principle.
But what about all those companies - many of which are SMEs - that are still struggling to even get on the bandwagon of understanding proper sustainability KPIs and their measurement? What is the better - for the climate and society - approach: trying to get them on the bandwagon, or just let them be?
“Green to Gold – How smart companies use environmental strategy to innovate, create value, and build competitive advantage” by D.C....