Greenpeace-Detox-develops-market-for-BlueSign
Detox has been a repeat topic on this blog. Most recently after my visit in May to Performance Days, but also previously. While slowly but surely more and more brands (17 at the time of writing) – and retailers – have signed a Detox Solution Commitment with Greenpeace, and hence work in some way or other with ZHDC (Road map to Zero), a key threshold was passed event most recently: With the Italian fabric mill Canepa, the first manufacturer has taken the pledge.
n the course of the last 2 years, the Greenpeace Detox campaign has repeatedly made waves. The latest such incident happened in the context of what is possibly the world’s most relevant trade fair for performance and outdoor wear ISPO in January 2014. At that point of time, Greenpeace released news that in the water repellent coatings of jackets by some renowned brands, traces of fluorin had been identified. And that said test results had been ‘hidden’ from the public.
It’s not news that there exist many, many labels out there that hope to convey low-risk or sustainability credentials to consumers (B2C) and/or buyers (B2B). Some of these are indeed so specialised, or hidden within the larger context, that indeed few people have seen or taken note of it. One such label is the Greenguard certification, which is focused entirely onto remedying negative health impacts in interior spaces: from furniture, to interior textiles, air filters, adhesives, flooring and floor finishes etc.
In Medieval times the location of a tannery was heavily based on the requirements of a nearby river or stream, cattle which could supply the hide, and of course oak trees which would supply the bark needed for the tanning process. In the present, because of the demand for luxury at the cheapest possible prices, the industry is pushed out to where it is easier to ignore the moral and environmental reek.