"Made in [your country]" is an ongoing attractive topic in the contemporary sustainable fashion discussion. In many cases, one that borders - or is even right in the middle of - some rather right-wing nationalist sentiments. Europe as a whole does not need that - there is enough quality design and craftsmanship to be proud of without getting into shallow waters.
Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
5 years ago one Araisara's customers brought in a long Miyazome-dyed handkerchief. The designer fell in love with this beautiful dye technique. As soon as she could, she visited the Miyazome-dye atelier in Utsunomiya City in the northern Kanto region, some 2 hours from Tokyo on the Shinkanzen bullet train. The atelier was run by just one man, who was well into his 80s.
The current fashion and textile landscape is fairly limited in terms of what types of materials are being used. Innovation is key, and products such as Tencel, Sorona and Ingeo proof that industry is investing heavily in R&D. Spider Silk may be one of the few natural fibres of the future yet to see it hayday.
Nigeria’s textile industry used to be – possibly still is – the African continent’s third largest after that of Egypt and South Africa. For one reason or another, the first two are fairly well established among brands of all colours and types as potential – and actual – sourcing destinations. Egyptian cotton is well renowned, as is their industry for jersey goods. Also ‘Made in South Africa’ is not uncommonly found in clothing labels.