'Africa' & 'Fashion' in one sentence, usually evokes the picture of the cliché matron wearing an attire in recognisable prints. To prove that these may indeed just be nothing but clichés, and that there is much much more to African Fashion, is this book's mission
The current fashion and textile landscape is fairly limited in terms of what types of materials are being used. Innovation is key, and products such as Tencel, Sorona and Ingeo proof that industry is investing heavily in R&D. Spider Silk may be one of the few natural fibres of the future yet to see it hayday.
For retail, Brazil is the ‘next hot’ place to go to. For a variety of reasons: For one, the country’s economy has been for a long time up and raising. Brazil is one of the 4 BRIC countries – the 4 most dominant raising economies, and ranks forth among them. Its retail sector is expected to boom tremendously over the next few years owing largely to the two major global sport events – the 2014 FIFA World Cup and Rio 2016 Summer Olympics that will take place in the country.
Nigeria’s textile industry used to be – possibly still is – the African continent’s third largest after that of Egypt and South Africa. For one reason or another, the first two are fairly well established among brands of all colours and types as potential – and actual – sourcing destinations. Egyptian cotton is well renowned, as is their industry for jersey goods. Also ‘Made in South Africa’ is not uncommonly found in clothing labels.