Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
This book emerges itself into how clothing is bought, worn, discarded and recycled within India. In other words, it tracks down how Indian citizens (primarily women) manage their wardrobes, and the strategies and criteria of how they do it.
With Sao Paulo Fashion Week just closed I am here to write (again) about Brazilian fashion.
This time it is about an interesting project I got to know of personally, Projeto Contem, a private and independent initiative.
Projeto Contem is both a brand and a network of entrepreneurs working in textile and fashion as well as in food, beauty, design, arts, music and cinema.
Algha Works are Britain’s last metal spectacle frame manufacturer, operating from Fish Island - close to the 2012 Olympics' site - for the past century. A portrait.
"Made in [your country]" is an ongoing attractive topic in the contemporary sustainable fashion discussion. In many cases, one that borders - or is even right in the middle of - some rather right-wing nationalist sentiments. Europe as a whole does not need that - there is enough quality design and craftsmanship to be proud of without getting into shallow waters.
Discarded at one time, and hidden away in a drawer of the family home or even flogged off in a car boot sale, 'Little Glass Clementine' turns the most improbable centre piece of unique necklaces, each made 'to measure' for the personality and character of its new owner.
The reaping (black market) trade in reptile skins for the luxury fashion and accessories market is an openly talked about, albeit ugly, reality of the present.
The recently published UNCTAD BioTrade report and toolkit provides useful and pragmatic info for designers.
Julius Walters of Stephen Walters & Sons is a ninth generation weaver of a family business founded 1720. This is the company that wove the silk for the Queen’s coronation robes and for Princess Diana’s wedding dress.
'Make it British', or the equivalent: French, Italian, German, Spanish ..., is often talked of as the ultimate panacea to address the lack of sustainability in the fashion industry. A few reasons why it all is slightly more complicated than it sounds.
Report by Jacqueline Shaw from Africa Fashion Guide, on a recent visit to The Gambia and the textile history and techniques she encountered during her stay.
“The raison d'être of Lilou is my desire to connect people with 'their' colour.
I wanted to take the opportunity and expose people to their colour, the ones that make them feel relaxed, energized, happy, motivated..." says Ingrid Vercruyssen, the textile designer behind Lilou.
Connecting the present and the past, learning and drawing conclusions from either, is and will remain key to creating a more sustainable fashion industry. So far, learning from the past in particular - in the good and in the bad - has been chiefly neglected. A series of thoughts.
Bryan Whitehead is one of the few remaining textile craftsmen in Japan who not only rears his own silk, but masters the whole textile process. Just as he as learned from seasoned crafts people, he now hands his knowledge on to his students. A plea to best of craftsmen and women cherish their expertise by teaching.
Itchiku Kubota is possibly the Japanese Kimono artist par excellence. None of his contemporaries have created such a body of work. At the same time, the artist brings the value of craftsmanship, today often ignored or under-rated, to our attention.
Cotton as an attractive alternative in tsunami regions. Leading textile manufacturers promoting the cultivation of organic cotton. New technologies and methods for natural dyeing processes and recycling. And five categories of Green Fashion in Japan.
Looking at the sales figures of luxury brands a single conclusion can be drawn: The luxury sector is doing well.
The structure of its customers, and the brands' efforts to maintain expert craftsmanship suggests that the luxury sector is where ethical brands really can start changing the world.
'Africa' & 'Fashion' in one sentence, usually evokes the picture of the cliché matron wearing an attire in recognisable prints. To prove that these may indeed just be nothing but clichés, and that there is much much more to African Fashion, is this book's mission
One by one European manufacturers go out of business, and with them a vast quantity of skills and knowledge is lost. The most recent example is Switzerland's Weisbrod silk weavery. Yet: it seems the tide is changing, for good reason.
Natural Dyes in large scale industrial processes sounds like a complete 'No Go'. Tintoreria Clerici - one of the oldest and biggest in the business - is going back to their roots, and proving us all wrong.
Animanà is a calling to give the world an alternative production model that connects the market with the artisans who live in marginal areas of the Andean region. A portrait.
