La vita e bella - with trash
Nearly a year ago I wrote about how the terminology we use abstracts from the fact that there are living and sentient human beings doing 'supply chain' work. Listening to a recent podcast it dawned on me that language can be just as useful to gloss over the seriousness and impact of scientific facts. And the resulting necessary actions. Climate Change vs Climate Emergency? Green energy vs renewable energy vs clean energy? Hence, some more thinking about the role of language.
One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?