Authentication and traceability backbone solutions have become a key technology for many a brand to prevent not only product forgery, but also to prove truthfulness of on-and-off product claims.
What few realise: product authentication is just one half of a 2-part system (Figure 1) whereby authentication is applied to the product at its point of origin, and a traceability backbone ensures that the product reaches its destination – for example the end consumer – safely and untampered.
In a recent blog post, we referred specifically to ‘eco’ labels that you may find on an outdoor product – or its hang-tag. Of course the key question is: what labels that you may encounter when shopping for alpine kit, are (reasonably) trustworthy?
Here an overview.
In an earlier post I asked: How can business, a business, downscale the Doughnut and make it operational?
In this post I look at three tools that praise themselves of being either part, or even all, of the support a business needs on the journey to integrate the Doughnut Economics concepts. Namely: Science-based Targets (SBTs), the B Impact Assessment(BIA), and the Future Fit Business Benchmark (FFBBM).
What are their fundamental differences and similarities?
Are they indeed a tool to help on the path to keeping within the Doughnut boundaries?
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