During the former Soviet Union, Ukraine developed as one of the largest centres of textile industry, representing approximately 50% of the entire SU's textile industry. And even after the SU fell to pieces, the Ukraine for quite some time remained with its manufacturing power. So, what is the status quo today?
Already early last year the Swedish Fast Fashion retailer H&M announced the placement of test orders for garments from Ethiopian and Kenyan suppliers. And they're not even the first ones: Retailers such as Tesco and Walmart seem to have gone down that lane already some time ago.
&M plans to grow its store network at a rate of 10-15% yearly and, at the same time, is strengthening its commitment to sustainability. One evident sign is that sustainability training will be soon compulsory for all the company’s employees. Until now training was compulsory only to designers and buyers.
After having followed Hiut Denim’s newsletter and blog for weeks now I could wait no longer to place the brand in the best practise category. Hiut Denim is an authentic brand. If it were a person, Hiut would be personable, open, honest, trustworthy, fun: maybe with black and white views and opinions but always in line with its values. Surely, a person deeply bond to its roots.
One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?