Science fiction literature and movies are obsessed with the story line, and the film industry has made billions of dollars from it: a time traveller goes backwards in time. Changes (‘corrects’) a small thing – and Voila! All will be good.
But precisely in the here and now Big and Bold things need happening - yet, doing small and important things remains relevant.
Not the least because few of us humans see themselves as capable of completing Big and Bold things.
So - maybe inspiration from science fiction is not all bad afterall ...
Sustainability is usually thought of as an environmental issue. And it is. But but not only. It is in fact a mindset. One that takes courage.
This magazine - come out of a creative collaboration - explores three key questions by interviewing personalities in business (Vincent Stanley from Patagonia, Eric Garnier from Choba Choba, Adriana Marina from Hecho x Nosostros, Fergal Smith from the Moy Hill Farm and Andy Middleton from the TYF Group), and by giving space to written creativity of sustainability professionals. The three fundamental questions are: How does ‘creating change’ feel from within? What does it mean to swim against the business mainstream because genuinely the status quo does not work? Where and how does courage come into play?