More and more people call themselves 'sustainability experts'. Just -we do not need more of them. Instead we need people who are extremely good at what they do, apply their skill in a context to create change and that nourishes them for years to come. That's the Sweet Spot.
How did you find your 'Sweet Spot'? And how did you transition?
It’s that time of the year again when plans and aspirations are big, time capacity is scarce, budgets already set – and the old routine is just about to take over again.
It is also the time of the year where there is that untypical window of opportunity. THE window of opportunity one could argue: introduce a small change. Small enough not to be overly tough to uphold. But big enough that, if repeated times and over again, at the very least 365 times a year, starts to make a difference.
The journey starts with the first step. Here a few ideas.
Do you know these feelings? Outrage at the lack of action of friends and colleagues in the face of climate science data; fatalism when thinking about the future the next generation (and the one after); optimism in those few moments when joining up with like-minded people that do what they can do change the course of current events around; and helplessnesses when despite all efforts the bigger is just frozen.
But we have a choice of which emotions to live in order to create change. Choose now!
‘I feel like a fraud’. This is what employees of clients I work with often voice. It is usually at the point of time when strategy is moved to implementation. Hence: when it all gets concrete.
The statement is an expression of the feeling of overwhelm that comes with delving into sustainability issues, acquiring new knowledge and terminology, and in addition having to adapt ones habitual practice of work.It also happens once the low hanging fruits are gleaned, everything gets much more difficult.
It's the 'valley of despair'.
Why is it important to pay attention to it? And what can leaders do about it?
Science fiction literature and movies are obsessed with the story line, and the film industry has made billions of dollars from it: a time traveller goes backwards in time. Changes (‘corrects’) a small thing – and Voila! All will be good.
But precisely in the here and now Big and Bold things need happening - yet, doing small and important things remains relevant.
Not the least because few of us humans see themselves as capable of completing Big and Bold things.
So - maybe inspiration from science fiction is not all bad afterall ...
Collaborations toward a common goal, across organisations, can be one of the most gratifying things we ever may get to experience. Funny enough: Neither collaboration nor team work is something outrageously difficult in principle. If the common and mutually beneficial goal is front and centre. But this is exactly where the hitch is. Some thoughts about the hurdles of genuine collaboration and team work.
You can't manage what you can't measure. This often cited quote by Peter Drucker lies at the heart of many things: change management, quality management, staff diversity, environmental footprint, CO2 output … you know it. This is why many millions of dollars, and countless hours, have been invested in creating suitable measurement tools. It's just that: Measurement ≠ Data ≠ Information ≠ Knowledge ≠ Action.
Knowledge and data are two interesting entities: essential for decisions at any one time. And yet evolving with time. And with that, decisions taken some time ago, possibly decades earlier, may prove flawed – in hindsight.
But what if years down the road these insights are resurfaced and either proven to be partially or fully inaccurate? What if the nuggets are suddenly being used in a context that has shifted significantly since? What if our best intended and best-possible informed statements of the past are called out years, decades later?
A few thoughts on this dilemma.
We have a choice. We have a choice to define, to embody, to live, how we want the ‘new normal’ to be.
Because, far from perfectionism, doing, being and actioning is what makes a difference.
This is why, I herewith propose a ‘Pledge of tiny actions’.
When will Corona 'be over'? never. There are historical moments when the future changes direction. We call them bifurcations. Or deep crises. These times are now. Matthias Horx discusses what that means concretely.