In the briefest of time, Bottletop's iconic bags have not only made into the limelight of fashion weeks supported by VIP, but their business model and approach has earned the organisation a shortlisting for the Observer Ethical Awards 2012, the British 'Green Oscars'.
The Guardian Sustainable Business & Observer Ethical Awards 2012 edition in fashion terms. Cradle to Cradle is becoming popular in the nitty gritty of the carpet industry, Puma's Profit and Loss Accounts get credit, and Kids imitate Katherin Hamnett's 1980's slogan T-shirts to raise awareness.
On June 9th, in a ceremony at the Londoner V&A, the Observer Ethical Award winners 2011 were announced. The judges are experts in their fields, but how were the winners of each category decided?
Shirahime has been pronounced the winner of the Observer Ethical Award in the category 'ethical blog'. Time to look back, and to publicly renew this blog's commitment.
Ethical fashion, finally!. In addition to the fashion category, even in 4 of the 11 remaining general Observer Ethical Awards categories ethical fashion made it onto the short list.