More and more people call themselves 'sustainability experts'. Just -we do not need more of them. Instead we need people who are extremely good at what they do, apply their skill in a context to create change and that nourishes them for years to come. That's the Sweet Spot.
How did you find your 'Sweet Spot'? And how did you transition?
It’s that time of the year again when plans and aspirations are big, time capacity is scarce, budgets already set – and the old routine is just about to take over again.
It is also the time of the year where there is that untypical window of opportunity. THE window of opportunity one could argue: introduce a small change. Small enough not to be overly tough to uphold. But big enough that, if repeated times and over again, at the very least 365 times a year, starts to make a difference.
The journey starts with the first step. Here a few ideas.
Do you know these feelings? Outrage at the lack of action of friends and colleagues in the face of climate science data; fatalism when thinking about the future the next generation (and the one after); optimism in those few moments when joining up with like-minded people that do what they can do change the course of current events around; and helplessnesses when despite all efforts the bigger is just frozen.
But we have a choice of which emotions to live in order to create change. Choose now!
Most recently I read Ed Gillespie' blog post about the 'Omerta of Consulting' - specifically aimed at sustainability consultants like myself. He makes a very valid point in what he says, and he gives a compelling example of how Scope 3 ('impact of products sold') should be be the one and only KPI that we would be measured against.
He's right. At least in principle.
But what about all those companies - many of which are SMEs - that are still struggling to even get on the bandwagon of understanding proper sustainability KPIs and their measurement? What is the better - for the climate and society - approach: trying to get them on the bandwagon, or just let them be?
Science fiction literature and movies are obsessed with the story line, and the film industry has made billions of dollars from it: a time traveller goes backwards in time. Changes (‘corrects’) a small thing – and Voila! All will be good.
But precisely in the here and now Big and Bold things need happening - yet, doing small and important things remains relevant.
Not the least because few of us humans see themselves as capable of completing Big and Bold things.
So - maybe inspiration from science fiction is not all bad afterall ...
You can’t manage what you can’t measure.
This common sense platitude holds true for a lot of things:
Salary, punctuality in trains, inflation. And – of course – sustainability/ESG data.
Measuring alone can be complex enough.
But there are also incentive systems. And the impact they have on aspirations to deliver results.
Where sales targets for instance are as good as always understood as ‘invitation to be exceeded’ (with financial and other bonuses resulting from overachievement) the near opposite holds true for ESG/sustainability related KPIs.
And that absolutely must change.
For every single person in every single company.
KPI priorities must be flipped on their heads.
Collaborations toward a common goal, across organisations, can be one of the most gratifying things we ever may get to experience. Funny enough: Neither collaboration nor team work is something outrageously difficult in principle. If the common and mutually beneficial goal is front and centre. But this is exactly where the hitch is. Some thoughts about the hurdles of genuine collaboration and team work.
You can't manage what you can't measure. This often cited quote by Peter Drucker lies at the heart of many things: change management, quality management, staff diversity, environmental footprint, CO2 output … you know it. This is why many millions of dollars, and countless hours, have been invested in creating suitable measurement tools. It's just that: Measurement ≠ Data ≠ Information ≠ Knowledge ≠ Action.
Reducing humanity’s footprint on this planet is a journey of decisions.
Some of them tough, some of them very clear. And some of them – let’s just say: with very limited available data.
The journey we’re on, is the proverbial Designer’s Paradox. More scientifically speaking of course, we are faced with the ever lasting conundrum of Regrettable Substitutions.
So: Is there a best possible AND least bad option (combined) at this very moment?
This year has been a tough year. The count of lost lives alone cannot be escaped.
For me: I was made redundant shortly before Christmas 2019 - consequence of restructuring - and had wanted to set up on my own. And then ... you know the story.
And yet: there is so much to be grateful for. Parents that are healthy. Mountains that were climbed. Access to natural spaces. The snowflakes in front of my window.
And learnings along the way.
One thing that particularly stands out to me, from all the experiences in the past months: There are two types of people in this world. Those that champion the achievements of others. Who want to see them succeed and create positive change in and for the world and our global society. And then some.
I'm grateful to have learned the difference.
To 2021. To 12 more months of opportunities, to learn, to become better versions of ourselves, and to create change. For us. But more importantly, for the generations yet to come.
We have a choice. We have a choice to define, to embody, to live, how we want the ‘new normal’ to be.
Because, far from perfectionism, doing, being and actioning is what makes a difference.
This is why, I herewith propose a ‘Pledge of tiny actions’.
The COP21 Climate Agreement that was reached this past December in Paris, and which comes into effect in 2020, is a milestone in global sustainability efforts.
Yet - are we doing enough? What is enough?