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greenwashing

La vita e bella - with trash
Consumer-ismDefinitionsOpinions

Language Matters: Removing the gloss

Nearly a year ago I wrote about how the terminology we use abstracts from the fact that there are living and sentient human beings doing 'supply chain' work. Listening to a recent podcast it dawned on me that language can be just as useful to gloss over the seriousness and impact of scientific facts. And the resulting necessary actions. Climate Change vs Climate Emergency? Green energy vs renewable energy vs clean energy? Hence, some more thinking about the role of language.
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Sound of Silence
Biz StrategyCircularityGovernance

Sustainability Tone Deafness: The Sound of Silence

The leadership team level at company X is not making the moves that might be expected and needed from a sustainability perspective. What to do? How to overcome the blockage? How to make progress without even mentioning the S-word in the discourse? The answer: Compliance, Risk, and the Fear of Missing Out (FOMO). Or in more tangible terms - start the conversation by focusing on legal compliance, Risk and Due Diligence, Efficiencies ... and good old benchmarking with the competition. No S-word needed. Not a big step for humanity no doubt. But a door opener to many more interesting conversations.
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Greenwashing
Biz StrategyGovernanceSupply Chain

The Power of Questions: An upside to Greenwashing?

Greenwashing is defined as 'the expression of environmentalist concerns especially as a cover for products, policies, or activities'. There also exists Diversity-washing, Governance-washing, or skill-washing for example. In itself a truly nasty thing, there is an unexpected upside to Greenwashing however: it will come back to haunt the greenwasher. Maybe not fast, but no doubt steadily. Just like the tortoise won the race against the hare.
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