Detox has been a repeat topic on this blog. Most recently after my visit in May to Performance Days, but also previously.
While slowly but surely more and more brands (17 at the time of writing) – and retailers – have signed a Detox Solution Commitment with Greenpeace, and hence work in some way or other with ZHDC (Road map to Zero), a key threshold was passed event most recently: With the Italian fabric mill Canepa, the first manufacturer has taken the pledge.
n the course of the last 2 years, the Greenpeace Detox campaign has repeatedly made waves.
The latest such incident happened in the context of what is possibly the world’s most relevant trade fair for performance and outdoor wear ISPO in January 2014. At that point of time, Greenpeace released news that in the water repellent coatings of jackets by some renowned brands, traces of fluorin had been identified. And that said test results had been ‘hidden’ from the public.
There is no doubt that Greenpeace makes an important point in what they are saying, and always has done so ever since they published their first Detox report:
The lack of transparency in supply chains is a massive problem, and – evidently now – is increasingly become both a strategic as well as operational risk for the brands.