&M plans to grow its store network at a rate of 10-15% yearly and, at the same time, is strengthening its commitment to sustainability. One evident sign is that sustainability training will be soon compulsory for all the company’s employees. Until now training was compulsory only to designers and buyers.
Adidas was the first sportswear company to report on sustainability in 2000 following its first Standard of Engagement (SoE) in 1998. Allegations of sweatshops in their supply-chain preceded this move.
The latest 2012 report is now out - what is does it say?
C&A, part of the Cofra Holding that owns C&A Europe, Brazil, Mexico and China, has been a family business since 1841.
The company is quite conservative in communicating corporate responsibility achievements. Their style of communication appears to be more emotional than factual.
The company has been awarded the Textile Exchange Future Shaper award in 2012 recognising the company’s commitment to promoting the analysis and certification of organic cotton and textiles.
Mistra Future Fashion (MFF) is a 4-year research project (2011-2015), funded by the Swedish government via Mistra, the Foundation of Strategic Environmental Research.
MFF has a very holistic approach that has the goal of supporting the industry to re-think their business models, design and industrial processes and promote consumer behaviour change.
How expensive is fair labour really? What would need to change in the price to make this a reality at the consumer end of fast fashion? This article diggs through some research data that while answering these questions. In short: fair labour could be had for cheap.
In the 1990s, Nike was caught in a sweatshop scandal showing poor working conditions in its suppliers’ Asian factories. Not...
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us.
With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
ntil the late 80s, fashion retailers and brands would typically have two main collections a year: spring/summer and autumn/winter. Then, in the 90s things changed dramatically. Increased competition saw retailers incentivising customers to visit their stores more frequently.
t is fairly old news, but merits repeating nevertheless: our current economy, at the verge of collapse as it is, is egocentric, and at the same time understates costs while overstating benefits.
In other words, it promotes a type of behaviour that is degeneratively competitive: the ‘me’ wants, needs, more of whatever it may be, while anything and everything else is losing out. No matter how high the cost for the bigger picture – society and the planet, that is – may be.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
