One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us. With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
The Most Beautiful Job in the World - Mensitieri
Let’s put the conclusion at the beginning: This book is a must read, for those that intend to ‘go into luxury’, fashion, or any other creative industry. But also for all those that are of the opinion that the ‘Gig Economy’ only came into being with companies like Uber, AirBnb, Just Eat and the like. In fact, luxury – and linked to it – the creative arts have been pioneering the Gig Business Model for many decades already.