Let’s put the conclusion at the beginning: This book is a must read, for those that intend to ‘go into luxury’, fashion, or any other creative industry. But also for all those that are of the opinion that the ‘Gig Economy’ only came into being with companies like Uber, AirBnb, Just Eat and the like. In fact, luxury – and linked to it – the creative arts have been pioneering the Gig Business Model for many decades already.
Definition of 'sustainable' by the London College of Fashion's Center for Sustainable Fashion.
Fashion that has been produced by people who work reasonable hours in safe conditions and are paid a living wage.
One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us.
With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 3.
'Fashion & Sustainability: Design for Change' is a worthy successor to Kate Fletcher's first book. Not only does it document the state-of-the-art as we encounter it in the present, but for the first time designers have both: a hands on manual of how they can hands-on change their practise, and what new concepts and technologies will be at their disposal in the near to mid-term future.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 2.
There exist basic assumptions that are commonly, but wrongly, accepted as universal truths. Shirahime has cherry-picked 6 myths and will examine them close up and outside in over the course of 3 article instalments. Part 1.
At the Copenhagen Fashion Summit 2012 the NICE Code of Conduct and Manual was, in collaboration with the UN Global Compact, officially launched. A review of this document, and the impact it may, or not, have onto the fashion industry it is targeting.
Kenzo, Koshino, Nigo, Yamamoto - many an internationally renowned Japan designer was trained at Tokyo's Bunka College of fashion. At the college, sustainability and ethics are considered as important as good design technique in educating students.
On May 3rd 2012 the 2nd Fashion Summit took place in Copenhagen. Bringing fashion industry key people together to discuss sustainability with them, yet without using the term itself, is already a considerably achievement. Ilaria Pasquinelli attended and reports on her insights.
The KISS principle - Keep it Simple, Stupid. Can it also be applied to the term ‘sustainable fashion’? Can it the concept help us to clear up some of the confusion around the term 'sustainable fashion'? A discussion by Nerida Lennon.
Where and how was 'ethical fashion' invented? Who played key roles in the past? And where are we at and where are we going? A retrospective analysis that also looks into the future.
'Make it British', or the equivalent: French, Italian, German, Spanish ..., is often talked of as the ultimate panacea to address the lack of sustainability in the fashion industry. A few reasons why it all is slightly more complicated than it sounds.
“The raison d'être of Lilou is my desire to connect people with 'their' colour.
I wanted to take the opportunity and expose people to their colour, the ones that make them feel relaxed, energized, happy, motivated..." says Ingrid Vercruyssen, the textile designer behind Lilou.
The issue of wages in the fashion supply chain is a never ending story: the paid wages, the unpaid wages, those that suffice, or not, for a livelihood. tackles this issue in a very thorough, and at the same time visionary way by laying out a practical frame work for a Fair Wages
At the forefront of the Japanese ethical fashion movement, and commercially the most successful, are social businesses. They're principle strategy is to build a firm base in their own national market, but beyond that Asian markets are their principle expansion area. Design is flexible, but their business principle are everything but.
Scientists, engineers, designers and creators. 3 'species' of people that neither in academia, nor in industry collaborate well. Yet, precisely the fashion and textiles industry is so trans-disciplinary that collaboration is a must.