You can’t manage what you can’t measure.
This common sense platitude holds true for a lot of things:
Salary, punctuality in trains, inflation. And – of course – sustainability/ESG data.
Measuring alone can be complex enough.
But there are also incentive systems. And the impact they have on aspirations to deliver results.
Where sales targets for instance are as good as always understood as ‘invitation to be exceeded’ (with financial and other bonuses resulting from overachievement) the near opposite holds true for ESG/sustainability related KPIs.
And that absolutely must change.
For every single person in every single company.
KPI priorities must be flipped on their heads.
