Authentication and traceability backbone solutions have become a key technology for many a brand to prevent not only product forgery, but also to prove truthfulness of on-and-off product claims.
What few realise: product authentication is just one half of a 2-part system (Figure 1) whereby authentication is applied to the product at its point of origin, and a traceability backbone ensures that the product reaches its destination – for example the end consumer – safely and untampered.
