The Cradle to Cradle (C2C) idea has been around for a good decade now, longer if we’d track it right back to its inception. The first C2C fabric was developed sometime in the early 2000s, and flies now around the world as upholstery fabric on the A380 Airbus models.
The term ‘circular economy’ has recently been – again – converted into a buzz word. To some extent there are a couple of good reasons for that as both common sense as well as the Ellen McArthur foundation's most recent report prove.
The RITE Conference's 2012 edition showed that the challenges for the industry are clear, and so are the general directions that need to be taken. But there are some marvellous and challenging mountains to climb, and they cause a notably sensation of paralysis.
