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Consumers 2030

Climate Fresk
Biz StrategyConsumer-ism

Sustainability x Employees: Ideas to motivate, create urgency, and inspire action

Ever since my first steps in the world of ‘making sustainability happen’, one of the questions I most frequently get to hear is: ‘how is this relevant to [insert your preferred corporate or private authority person]. It is a valid question. But not an easy one to answer. And certainly not new. It is a questions has been tackled in 3 ways: Well illustrated and visually attractive presentations; Gamification approaches; and resources that help take relatively easy and simple steps that, cumulatively, make a difference. Here hence a list of tools and approaches that intent to motivate, create urgency, and inspire action.
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Sustainable Business Leadership in 2030 - Four Scenarios
Biz StrategyGovernanceOpinions

Companies & Sustainability: Who leads it? And how?

If you’ve ever been part of a bigger discourse about how to scale out sustainability economically and globally, you’ll have been quick to notice that by and large you’ll be faced with representatives of four distinct camps of advocates: The Grassrooters; the 'Setting the tone at the top' people; those in support of government regulation driven by civil society; and the 'Fiduciary Duty Advocates'. But which camp owns the driving leadership role? Funnily enough, that role does get handed around as if it was a game of musical chairs ... or the proverbial hot potato.
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Drop of Water
Consumer-ismOpinions

How do you make it personal? The challenge of going from global goals to individual actions

Global Goals are called ‘global’ for a reason: they apply to everyone, everything. Every business, every government, every church, charity … In case there was any doubt about it: The Sustainable Development Goals and Paris Climate Agreement are global goals. In fact, probably the Global Goals par excellence. Yet, while organisations of all different types and characteristics are making progress in translating those to their different contexts, environments, business models etc. the same does not hold true when it comes to individuals. Beyond a few platitudes. A few arbitrary and personal musings on the role of the individual in achieving the goals.
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Board Member w Depression
Biz StrategyGovernanceOpinions

Mental health on the board? Vulnerability is real …

In July 2018 Australian Billionaire James Packer resigned from 24 boards in total where he held directorships. His spokesman in a statement announced that Packer was “suffering from mental health issues” and was seeking treatment for depression. Packer is not a lone case. Climate Anxiety can be a trigger to mental health challenges - for fear of the future and well-being of loved ones. Creating boards that are able to open up about doubts, challenges and concerns is like adding a booster gear to their functioning, reaching deep into an individuals motivation and passion. It also could add a whole new dimensions to professional discussions and help to ask harder, but equally necessary questions to the executives running the day-to-day business.
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Brand ReviewConsumer-ism

Better Business series: H&M

&M plans to grow its store network at a rate of 10-15% yearly and, at the same time, is strengthening its commitment to sustainability. One evident sign is that sustainability training will be soon compulsory for all the company’s employees. Until now training was compulsory only to designers and buyers.
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Biz StrategyBrand Review

Communications Star: Hiut Denim

After having followed Hiut Denim’s newsletter and blog for weeks now I could wait no longer to place the brand in the best practise category. Hiut Denim is an authentic brand. If it were a person, Hiut would be personable, open, honest, trustworthy, fun: maybe with black and white views and opinions but always in line with its values. Surely, a person deeply bond to its roots.
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Consumer-ismGlobalisation

The Better Consumer in China: Status quo of research insights

China is the set to be the next big consumer market. Brands and retailers – hoping in this way for a few more loops of ongoing growth without reconsidering their business model – are scrambling to get their foot down in the country. The most exclusive retail addresses in Shanghai, Bejing, Hong Kong and many other metropolitan areas sell out in record time and at record prices.
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Brand ReviewSupply Chain

What if 100% of your customers hated you?

2 weeks after the Rana Plaza’s disaster in Bangladesh, the death toll has risen to 921 and the fire broke in another garment factory last night killing 8. But how have these fashion brands reacted to, possibly, the worst known disaster in the history of the global apparel industry?
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