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communication

IPE Brand Map
Future TechOpinions

Value(s) of Personal Communication in the digital era

Digital tools and IT systems are a great enabler for more data, more stringent channels of how to communicate what the different players in the chain do, and how they do it, over large distances and across operations and organizations.Yet – digital tools are more human than we think they are … because they, in the end, are representatives of the values and the world view of those that have built them.
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Biz StrategyBrand Review

Communications Star: Hiut Denim

After having followed Hiut Denim’s newsletter and blog for weeks now I could wait no longer to place the brand in the best practise category. Hiut Denim is an authentic brand. If it were a person, Hiut would be personable, open, honest, trustworthy, fun: maybe with black and white views and opinions but always in line with its values. Surely, a person deeply bond to its roots.
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Brand ReviewSupply Chain

What if 100% of your customers hated you?

2 weeks after the Rana Plaza’s disaster in Bangladesh, the death toll has risen to 921 and the fire broke in another garment factory last night killing 8. But how have these fashion brands reacted to, possibly, the worst known disaster in the history of the global apparel industry?
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Consumer-ismGlobalisation

Consumer Behaviour – the 3Cs: Countries, culture, customers

Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
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