For retail, Brazil is the ‘next hot’ place to go to.
For a variety of reasons: For one, the country’s economy has been for a long time up and raising. Brazil is one of the 4 BRIC countries – the 4 most dominant raising economies, and ranks forth among them. Its retail sector is expected to boom tremendously over the next few years owing largely to the two major global sport events – the 2014 FIFA World Cup and Rio 2016 Summer Olympics that will take place in the country.
With Sao Paulo Fashion Week just closed I am here to write (again) about Brazilian fashion.
This time it is about an interesting project I got to know of personally, Projeto Contem, a private and independent initiative.
Projeto Contem is both a brand and a network of entrepreneurs working in textile and fashion as well as in food, beauty, design, arts, music and cinema.
