Understanding cross-border diversity in consumer behaviour, advertising, sales and marketing management is a widely studied topic of international marketing. Cultural difference matter particularly in business negotiations, advertising, consumer behaviour and marketing research. One of the most frequent approaches differentiates between high-context and low-context cultures, which impacts directly on the quality and quantity of information businesses are willing to share.
JoinedMarch 22, 2010
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My passion: ‘Future Fit’ Business as a Force for Good.
Corporate Responsibility expert for consumer goods, FMCG, fashion, textiles.
INSEAD IDP-C certified non-executive board director.
Anna Grindi was coveted dress maker from Tempio Pausania, a town in northern Sardinia. And enchanted by the possibility of cork for fashion. Her obsession lead to the development of cork fabrics that today are the foundations to her very successful company Suberis, turning over millions of Euros. A portrait.
t is fairly old news, but merits repeating nevertheless: our current economy, at the verge of collapse as it is, is egocentric, and at the same time understates costs while overstating benefits.
In other words, it promotes a type of behaviour that is degeneratively competitive: the ‘me’ wants, needs, more of whatever it may be, while anything and everything else is losing out. No matter how high the cost for the bigger picture – society and the planet, that is – may be.
With Sao Paulo Fashion Week just closed I am here to write (again) about Brazilian fashion.
This time it is about an interesting project I got to know of personally, Projeto Contem, a private and independent initiative.
Projeto Contem is both a brand and a network of entrepreneurs working in textile and fashion as well as in food, beauty, design, arts, music and cinema.
The RITE Conference's 2012 edition showed that the challenges for the industry are clear, and so are the general directions that need to be taken. But there are some marvellous and challenging mountains to climb, and they cause a notably sensation of paralysis.
The RSA brought together a group of thinkers and practitioners who have each been exploring ways to bring the principles of 'slow' to their life and work – whether in finance, culture or fashion. A brief summary, and some key insights.
London Fashion September 2012: This season's EstEthica was possibly the best edition yet. Finally, there was also a relevant number of brands. Shirahime's insights.
Puma’s executive have recognised some while ago that their company’s profitability and resilience to competition depends not the least on how well they are able to foresee risks in an area normally just referred to as ‘sustainability’.
Ture Cost Accounting (TCA) requires the quantification of not only the environmental services of our ecosystem, but also the social benefits corporations rely their activities on. With Puma's Environmental Profit & Loss Accounts, the EcoIndex Beta, and the Higgs Index, the apparel industry is at the leading edge in this area.
Discarded at one time, and hidden away in a drawer of the family home or even flogged off in a car boot sale, 'Little Glass Clementine' turns the most improbable centre piece of unique necklaces, each made 'to measure' for the personality and character of its new owner.
There is no doubt that Greenpeace makes an important point in what they are saying, and always has done so ever since they published their first Detox report:
The lack of transparency in supply chains is a massive problem, and – evidently now – is increasingly become both a strategic as well as operational risk for the brands.
This book emerges itself into how clothing is bought, worn, discarded and recycled within India. In other words, it tracks down how Indian citizens (primarily women) manage their wardrobes, and the strategies and criteria of how they do it.
Cork is one of the most sustainable natural materials extant. Portugal supplies about two thirds of the world's cork, but the industry has been under pressure in the past few decades. This post shows how innovative companies have found application for the material in the realm of fashion.
Cork is one of the most sustainable natural materials extant. Portugal supplies about two thirds of the world's cork, but the increased use of plastic bottle stoppers for wine, instead of cork, poses a threat to the country's industry. This post presents some data around cork and describes the bigger picture. The follow up post will look at how innovative uses of cork find application in fashion.
"Made in [your country]" is an ongoing attractive topic in the contemporary sustainable fashion discussion. In many cases, one that borders - or is even right in the middle of - some rather right-wing nationalist sentiments. Europe as a whole does not need that - there is enough quality design and craftsmanship to be proud of without getting into shallow waters.
Puma’s executive have recognised some while ago that their company’s profitability and resilience to competition depends not the least on how well they are able to foresee risks in an area normally just referred to as ‘sustainability’. An overview of their tangible results
Where Kate Fletcher's books are the ultimate handbooks for fashion creatives, this is the first book that makes - at least in parts - a serious attempt at creating a compelling business case for sustainability in the fashion industry.
True Cost Accounting is – while far from sufficient – a step forward in the sustainability discussion, beyond the fashion industry. Let's look hence a bit close into what the three large apparel industry initiatives in this area are really about.
"Overdressed" is the American equivalent to Lucy Siegle's 2011 book 'To Die For'. But this book is 'nearer to the people', and the voice more illustrative, if not to say purposely blunt. A review.
Resting the case for innovation.
“Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support.” (P. Samuelson). There is an evident illogic, impossibility, of the traditional 'economic growth' lemma.
