Is AI advancing sustainability or creating costly trade-offs we’re only beginning to understand? In this post, we dive into the reality behind AI's potential as a force for sustainability. While AI shows promise in enhancing sustainable practices and supporting business processes, it also has a significant CO₂ footprint—mainly from energy-hungry data centres—and its environmental impact will likely grow. Though AI could help achieve Sustainable Development Goals, this depends on our responsible use and governance of the technology. Without stringent oversight, AI risks reinforcing societal biases, as seen in social media algorithms that foster echo chambers. As with all innovations, AI’s promise is matched by its challenges, and only a well-balanced approach can ensure it contributes meaningfully to a sustainable future.