Sustainability is usually thought of as an environmental issue. And it is. But but not only. It is in fact a mindset. One that takes courage.
This magazine - come out of a creative collaboration - explores three key questions by interviewing personalities in business (Vincent Stanley from Patagonia, Eric Garnier from Choba Choba, Adriana Marina from Hecho x Nosostros, Fergal Smith from the Moy Hill Farm and Andy Middleton from the TYF Group), and by giving space to written creativity of sustainability professionals. The three fundamental questions are: How does ‘creating change’ feel from within? What does it mean to swim against the business mainstream because genuinely the status quo does not work? Where and how does courage come into play?
