The Most Beautiful Job in the World - Mensitieri
Let’s put the conclusion at the beginning: This book is a must read, for those that intend to ‘go into luxury’, fashion, or any other creative industry. But also for all those that are of the opinion that the ‘Gig Economy’ only came into being with companies like Uber, AirBnb, Just Eat and the like. In fact, luxury – and linked to it – the creative arts have been pioneering the Gig Business Model for many decades already.
One of the challenges of sustainable fashion is the wording used to define it. We commonly associate adjectives like “sustainable”, “green”, “eco”, “responsible”, “conscious”, “ethical” with the word “fashion”. The question is: are certain words more popular than others? Or are some others nowadays outdated? How do consumer talk about sustainable fashion? And the industry?
With the end of the year upon us, we tend to think of the past year and what the upcoming one holds for us. With H&M recently announcing the launch of a new clothes takes-back and recycling scheme – accepting clothes from any brand, and in any condition – starting from January 2013 at stores in 48 countries, I am prompted to look at other interesting consumer engagement campaigns we have seen in the past few months and years.
Can marketing be ethical? Far too many times I am asked this question or come across people who strongly believe that marketing simply cannot. Actually, still today, for many, marketing is evil. I think that this conviction is the result of two main factors.
Fashion & Sustainability: Design for Change. Kate Fletcher & Lynda Grose
'Fashion & Sustainability: Design for Change' is a worthy successor to Kate Fletcher's first book. Not only does it document the state-of-the-art as we encounter it in the present, but for the first time designers have both: a hands on manual of how they can hands-on change their practise, and what new concepts and technologies will be at their disposal in the near to mid-term future.