There are several things that come to your mind when visiting Estethica at London Fashion Week this February. To start with, the new venue , in the West Wing of Somerset House, adopted since last edition, is really sophisticated. Exhibitors are accommodated in rooms with a neat aesthetics that has one aim: making collections the only protagonists. Further, it is interesting to note that, besides the usual “aficionados” like Ada Zanditon or Henrietta Ludgate, there are some interesting international emerging talented brands.