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For details, do get in touch with us through the contact form, via Twitter (@PamelaRavasio), or Facebook.

白姫 – しらひめ – Shirahime supports organisations and entrepreneurs in achieving sustainability from all angles. We offers a range of specialist services for Small & Medium Enterprises (SMEs) in the fashion arena.
Our network of advisors provides support geared towards fashion SMEs with a strong ethical commitment throughout.
We are internationally available, and communicate with our clients in English, German, French, Spanish, Italian & Japanese.

白姫 – しらひめ – Shirahime‘s services encompass the following specialist areas:

Business Analysis and Profiling, Business Strategy
Business analysis and profiling is all about taking a step back from the daily grind, and looking at the bigger picture of what is happening. It consists thereby of 2 independent, complementary aspects:

  1. Quantitative Analysis: Tracking down the hard facts and numbers, from sales figures, to overheads and costs that stem from raw material, transportation or client specific requests.
  2. Qualitative Analysis, often through in depth interviews with staff, management and key suppliers and clients: The goal thereby is to identify for example repeating issues in relation to your work processes, incl. overheads, or as of yet unquantifiable quality issues or customer complaints.

These insights are then put to effective use by supporting you in defining clearly where your business is heading, and putting it into practise.
Examples of issues to be addressed could be: How can you optimise your inn house work routines so that hand overs work without a hitch? Are there ways to reduce overheads from customer special requests? What infrastructure needs to be put in place to engage with your customers more effectively? How can you reduce the work load of your staff so that less errors occur and staff turnover is reduced? Which products sell best, and why, and how can you use that knowledge to support the design of new collections?

Market Research and Product Strategy: Target Markets: EU / US / Latin America / Asia spec. Japan
Knowing which of your products sell to what type of customers and why is key. Researching your market and the positioning of your designs allows you to get a clear idea not only in which way your collections need to evolve, but also whom you should target as your ‘prototype customer’.
Example questions could be: Why are your collections repeatedly rejected by high-end boutiques when the designs would be a perfect fit for their customers? Why are specific items of your collection selling much better than others, and who is buying them? How does your ‘prototype’ customer look like re. age, income, style, shopping preferences?
Market research can be performed independently, but in reality it is most effective if tied neatly together with the overall strategy for the mid-term future, and combined with pragmatic, practical steps in marketing and product development.

For details, do get in touch with us through the contact form, via Twitter (@PamelaRavasio), or Facebook.

Marketing/PR, Social Media
A consistent and transparent public image of your brand is what you are after as a sustainable fashion SME. Social media – Facebook, Twitter, website design and blog posts – are thereby an important public face, although the traditional media – radio, fashion magazines, broad sheets – are still of substantial relevance, too. The game has just become more demanding and complex.
Our services focus on helping you to become confident in your public appearance by

  • creating a concise marketing plan that details the pace for all aspects of your public face, including the profiling of your strengths and weakness in the market, definition of market segments and target customers, and how to use your budget most effectively to reach out to them;
  • walking you through the bits and pieces that is the daily business of interaction with press and buyers: creation of a suitable press database, writing of PR releases and feature stories, the goals and howtos of your Facebook, Twitter and blogging presence etc;
  • helping you to optimise your online presence and dealing with the ‘technical’ grit that normally only internet service provides (ISP) and website designers understand.

Sourcing: Coaching and support for collaborations with social enterprises or SMEs from abroad.
Whether you want to produce your collection abroad out of social awareness and in order to create livelihoods in disadvantages areas, or because it is more affordable – as an ethical entrepreneur you walk a path that has previously been experiences manifold, and there is in reality no need to reinvent the wheel yet again.
What are the trickiest points you have to keep an eye on? Does it pay financially off to source from abroad just now, or would it be better to wait a little bit longer? How can you go about and make sure your suppliers keep to the ethical standards you require? And as for quality and training your suppliers?

To give you an idea, check out the following 37 pages strong Shirahime guide about ethically sourcing from India, available for free download as PDF under Creative Commons License:

Network of specialist Speakers, Lecturers, Journalists
Shirahime also offers access to a network of experienced expert speakers, writers and lecturers on sustainability and social businesses in the textile & fashion industry across Europe, Latin America and Japan.

Who is behind 白姫 – しらひめ – Shirahime?

For details, do get in touch with us through the contact form, via Twitter (@PamelaRavasio), or Facebook.

Pamela Ravasio Shirahime is driven by Pamela Ravasio‘s commitment and personal network. It is the advisory behind the ethical fashion blog of the same name.

In collaboration with her extensive network of highly qualified experts, Pamela supports ethical fashion SME to be successful in the heavily competitive market place. The seasoned professionals in the Shirahime network can also be hired for public speaking and writing assignments on sustainability in the textile and apparel sector, and are available for expert opinions.

Pamela herself is a global citizen with a background in both, the corporate as well as the not-for-profit sector. She has years of experience in market research and international markets, and was in engaged in turning around PR & marketing of established ethical SMEs. Pamela graduated from the Swiss Federal Institute of Technology (Einstein’s Alma Mater) with a PhD in product usability, later acquired Temple University’s (Philadelphia/US, Tokyo Campus) post-graduate ‘NGO management’ certificate, and is the winner of the ‘Siemens Japan Award 2007′ for the best CSR project proposal.

Pamela is a member of the advisory committee of the Foro Moda Ética Latino America [English: Ethical Fashion Forum Latin America].

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